The Concept of Price and Service Quality at PT. Lion Super Indo, Palembang City, Islamic Economic Perspective

Authors

  • Dian Nita Agustina Universitas Islam Negeri Raden Fatah Palembang
  • Desti Allientia Universitas Islam Negeri Raden Fatah Palembang
  • Intan Kumala Dewi Universitas Islam Negeri Raden Fatah Palembang
  • Syakira Salsabila Universitas Islam Negeri Raden Fatah Palembang
  • Helisia Krisdayanti Universitas Islam Negeri Raden Fatah Palembang

DOI:

https://doi.org/10.19166/imj.v5i2.9984

Keywords:

Islamic Economics, Pricing and Service Quality, Sharia Business Ethics

Abstract

This research aims to analyze how the concepts of price and service quality are applied at PT. Lion Super Indo supermarket in Palembang City from an Islamic economic perspective. Through a qualitative approach that includes literature studies, field observations, and interviews with consumers, this study found that the strategies implemented by Super Indo are often perceived as unfair by consumers, particularly concerning non-transparent discounts. On the other hand, the quality of service is rated as quite good, although not fully consistent in terms of friendliness, cleanliness, and information delivery. The analysis results show that the application of Islamic economic values such as justice, transparency, trustworthiness, and honesty needs to be strengthened so that businesses do not solely focus on profit but also reflect Islamic ethics. This research contributes to guiding modern business practices to be more ethical and in line with Sharia principles.

Author Biographies

Desti Allientia, Universitas Islam Negeri Raden Fatah Palembang

Jurusan Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam

Intan Kumala Dewi, Universitas Islam Negeri Raden Fatah Palembang

Jurusan Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam

Syakira Salsabila, Universitas Islam Negeri Raden Fatah Palembang

Jurusan Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam

Helisia Krisdayanti, Universitas Islam Negeri Raden Fatah Palembang

Jurusan Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam

References

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Published

2025-09-25

Issue

Vol. 5, No. 2, September 2025

Section

Articles

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Copyright (c) 2025 Dian Nita Agustina, Desti Allientia, Intan Kumala Dewi, Syakira Salsabila, Helisia Krisdayanti

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