Vol. 5, No. 2, September 2025

Articles

• The Concept of Price and Service Quality at PT. Lion Super Indo, Palembang City, Islamic Economic Perspective

  Dian Nita Agustina, Desti Allientia, Intan Kumala Dewi, Syakira Salsabila, Helisia Krisdayanti

  79-84

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  Dian Nita Agustina,  Universitas Islam Negeri Raden Fatah Palembang,  Indonesia

  Desti Allientia,  Universitas Islam Negeri Raden Fatah Palembang,  Indonesia

  Intan Kumala Dewi,  Universitas Islam Negeri Raden Fatah Palembang,  Indonesia

  Syakira Salsabila,  Universitas Islam Negeri Raden Fatah Palembang,  Indonesia

  Helisia Krisdayanti,  Universitas Islam Negeri Raden Fatah Palembang,  Indonesia

  Abstract views : 470 times | Downloads: 418 times | DOI : https://doi.org/10.19166/imj.v5i2.9984
  

• Strategi Pemasaran Digital Menggunakan Metode SOSTAC untuk Meningkatkan Engagement Rate Akun Instagram @sahabat.petani [Digital Marketing Strategy Using the SOSTAC Method to Increase the Engagement Rate of Instagram Accounts @sahabat.petani]

  Muhammad Fernandi, Restu Jati Saputro, Iis Mariam, Ratri Kurniasari

  85-99

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  Muhammad Fernandi,  Politeknik Negeri Jakarta,  Indonesia

  Restu Jati Saputro,  Politeknik Negeri Jakarta,  Indonesia

  Iis Mariam,  Politeknik Negeri Jakarta,  Indonesia

  Ratri Kurniasari,  Politeknik Negeri Jakarta,  Indonesia

  Abstract views : 1307 times | Downloads: 992 times | DOI : https://doi.org/10.19166/imj.v5i2.10208
  

• Jejak Digital ke Keputusan Pembelian: Peran Media Sosial, Electronic Word of Mouth (EWOM), dan Keyakinan pada Wisatawan Generasi Y di Jawa Tengah [Digital Footprint to Purchase Decisions: The Role of Social Media, Electronic Word of Mouth (EWOM), and Confidence in Generation Y Travelers in Central Java]

  Tafati Linia Larosa

  100-115

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  Tafati Linia Larosa,  Universitas 17 Agustus 1945 Banyuwangi,  Indonesia

  Abstract views : 696 times | Downloads: 634 times | DOI : https://doi.org/10.19166/imj.v5i2.10247
  

• Pengaruh Key Opinion Leader terhadap Keputusan Pembelian Produk Kesehatan Ikan [The Influence of Key Opinion Leaders on Fish Health Product Purchase Decisions]

  Poniman

  116-129

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  Poniman,  Atma Jaya Catholic University,  Indonesia

  Abstract views : 556 times | Downloads: 431 times | DOI : https://doi.org/10.19166/imj.v5i2.10265
  

• The Convergence of Online Customer Reviews and Celebrity Endorsements: An Effective Strategy to Enhance Repurchase Intention for Tupperware Products

  Rista Nurfajrianti, Innocentius Bernarto

  130-140

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  Rista Nurfajrianti,  Universitas Pelita Harapan,  Indonesia

  Innocentius Bernarto,  Universitas Pelita Harapan,  Indonesia

  Abstract views : 449 times | Downloads: 359 times | DOI : https://doi.org/10.19166/imj.v5i2.10298