Vol. 5, No. 1, April 2025

Articles

• Leveraging Brand Extension and Service Innovation in The Digital Era: Transformative Strategies for Medical Scheme

  Michael Willie

  1-14

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• Pemberdayaan Desa Wisata Svarga Minapadi Melalui Pendampingan Pendanaan, Optimalisasi Manajemen, Pemasaran Digital, dan Revitalisasi Identitas [Empowerment of Svarga Minapadi Tourism Village Through Funding Assistance, Management Optimization, Digital Marketing, and Identity Revitalization]

  Anita Sinaga, Aurelia Celestyn, Clarence Fulgentius Tjandera, Faiza Rahma Rufaidah, Marvel Attha Devanand, Ngakan Anandhya, Nicole Abigail Darmawan

  15-27

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• Model Kepercayaan yang Berdampak pada Kepuasan Layanan Mobile Banking di DKI Jakarta [Trust Models That Impact Mobile Banking Service Satisfaction in DKI Jakarta]

  Mirza Zulkifli, Asep Dadan Suhendar

  28-42

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• Hospital Brand Image, Patient Experience, Satisfaction dan E-Health dalam Membangun Outpatient Loyalty [Hospital Brand Image, Patient Experience, Satisfaction and E-Health in Building Outpatient Loyalty]

  Siti Shafa Indah Safira, Siti Aliyyah Akifah Korna, Safira Achriana Huda

  43-59

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• Analysis Of JKN Mobile User Satisfaction Using Servqual Method at Private Hospitals in West Bekasi

  Deasy Erika Kurniawaty, Lourdes Joanna Kusumadi, Allisa Laurina Barnavio, Innocentius Bernarto

  60-78

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