Vol. 3 No. 2, September 2023

Full Issue

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Table of Contents

Articles

Niat Pembelian Kembali Konsumen Smartphone (Studi pada Konsumen Generasi Z) [Smartphone Consumer Repurchase Intention (A Study on Generation Z Consumers)]
Tommy Setiawan Ruslim, Oey Hannes Widjaja, Jessica Ribka Setiawan
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67–77
THE INFLUENCE OF COUNTRY OF ORIGIN (JAPAN), BRAND IMAGE, PRICE PERCEPTION AND PERCEIVED QUALITY TOWARDS REPURCHASE INTENTION: EVIDENCE FROM UNIQLO BRAND IN INDONESIA
Nicholas Felix, Pauline Henriette Pattyranie Tan
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78–91
THE INFLUENCE OF FOOD QUALITY, PRICE, LOCATION, AND ENVIRONMENT ON CONSUMER SATISFACTION AT DAJA HOUSE RESTAURANT, LAMPUNG
Edward Bryan Arditanojo, Nindya Yuliani Arnis, Dewi Wuisan
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92–100
THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON THE CONSUMPTIVE BEHAVIOR OF GENERATION Z
Jason Gunawan, Reynaldi Audrianto, Dewi Wuisan
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101–109
SERVICE QUALITY AND CONSUMER PATRONAGE IN ROBAN STORES, AWKA ANAMBRA STATE-NIGERIA: CONTENT ANALYSIS
Okoye Joy Ndidiamaka, Chidi E. Nwokike
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110–128