Vol. 2, No. 2, September 2022

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Table of Contents

Articles

THE EFFECT OF CORPORATE IMAGE AND PRICE FAIRNESS ON GOJEK USER LOYALTY AND SATISFACTION
Dinda Anisa Meldya Salsabila, Felicia Immanuela, Kurnia Hotmaida Sianturi, Yohanes Farrell Pamungkas
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87–99
THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AND REPURCHASE INTEREST (STUDY AT STARBUCKS)
Aulia Adisti Husnaini Tanjung, Else Else, M. Shultan Satria, Suhail Elvari
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100–119
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SHAPING CUSTOMER LOYALTY AT MCDONALD'S FAST FOOD OUTLETS IN THE JABODETABEK AREA
Muhammad Ariq Farabi, Muhammad Marcello Bujung, Mohammad Rafi Arya Dwi Putra, Nur Riftisah
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120–135
THE EFFECT OF RETAIL SERVICE, HEDONIC VALUE, AND OUTLET ATMOSPHERE ON THE IMPULSE PURCHASES OF IKEA ALAM SUTERA CUSTOMERS
Audrey Alya Shifa, Kevin Hilman Yusuf, Marbelle Ridaryanto, Nadya Estefania Brenaita
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136–147
THE INFLUENCE OF BRANDING CREDIBILITY ON WORD OF MOUTH THROUGH CUSTOMER SATISFACTION AND CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT INDOMARET SURABAYA SUPERMARKET
Angelina Gayatri, Elyzabet Gultom, Imelda Fransisca, Trifena Ferren Tiwow
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148–156