Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)

Articles

• Winning the Stream War: An Empirical Comparison of Netflix and Disney+ Hotstar in the Indonesian Market

  Sanjaya Budi Santoso, Prida Ariani Ambar Astuti

  1-11

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• Reevaluating Brand Power: The Dominant Influence of Word of Mouth and Price in Health Product Purchases

  Helsi Dominggus, Prida Ariani Ambar Astuti

  12-21

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• The Impact of Creativity, Leadership, Networking, and Organizational Innovation toward Organizational Performance on Content Creator Agency in Surabaya

  Hananiel Gunawan, Priscilla Napitupulu, Janice Siahaya

  22-35

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• Sustainability in a Water Bottle: CSR and Buying Intention of Le Minerale

  Tania Monica Potu, Janice Carysa Siahaya, Priskilla E.E. Napitupulu

  36-45

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• Do ESG Score, Firm Value, and Gender Diversity Enhance Corporate Performance? Evidence from Emerging Asia-Pacific Industrial Firms

  Junika Halawa, Ilyona Risty

  46-55

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• Green Human Resource Management Research Landscape: Trends, Gaps, and Future Directions from a Systematic Literature Review

  Priskilla E.E. Napitupulu, Yanuar Dananjaya, Hananiel M Gunawan

  56-66

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• Competitive Differentiation Through Sustainability: Bank Jago’s Strategic Response to Inter-Firm Competition

  Hadi Cahyadi, Yohana F. Cahya Palupi Meilani, Ardi Ardi

  67-83

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• The Influence of Storytelling Strategies, Customer Engagement, and Visual Content on Food Agritourism Sustainability: A Study of Wondis Chocolate, Kulon Progo

  Dara Salsabila Rianti, Hermawan, Anjar Dwi Astono

  84-93

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• The Effect of Social Media Marketing and E-WoM on Purchase Decisions for Cetaphil Skincare Products in Medan Mediated by Brand Trust

  Kimberly Chow, Alfonsius

  94-102

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• The Science of Persuasion: Cialdini’s Principles in Shaping Purchase Decision on Shopee Indonesia

  Izara Ridwan, Lila Maria Kaban

  103-112

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• The Significance of Perceived Ease of Use and Usefulness on Purchase Intention. An Adaptation from the Technology Acceptance Model (TAM) with the Moderation Role of Trust at Tiket.com in Indonesia

  Rachel Ghea Kelose Tarigan, Efin Shu

  113-133

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• The Effect Of Gender Diversity And The Effectiveness Of Audit Committees On Audit Report Lag: Empirical Evidence From Manufacturing Companies In Indonesia

  Tanggor Sihombing, Taufiq Hidayat

  134-144

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• The Effect of Entrepreneurial Education on Internet Entrepreneurship Performance Mediated By Self-Efficacy (Empirical Study on Instagram Online Shop In Jakarta Province)

  Oscar Jayanagara, Albert Dermawan Yusup

  145-166

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• The Improvement of The Web-Based Application “Sampahqu” to Enhance Data Management Efficiency at The Waste Bank

  Agustina Christiani, Verel Salomo Ulyano Simatupang, Priskila Christine Rahayu, Laurence

  167-175

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• Sustainable Innovation in Everyday Wearable Bag Design: The Case of Oh My Craft!

  Sylvia, Brylia Sheron Elbiqueen Tumanduk, Danantha Keithlin Halim, Monika Karnadi, Rayhan Pratama Putra

  176-185

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• Brewing Loyalty On The Move: The Role Of Food Quality, Price, And Variety On Customer Buying Decision Toward Kopi Keliling In Surabaya

  Oliandes Sondakh, Edward Melvin Gandakusuma, Renna Magdalena

  186-194

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• The Influence of Information Quality, Convenience, and Customization on Purchase Intention through Perceived Value: A Study of Customized Cake Purchases via Social Media

  RA. Intan Permata Buana, Sabrina O. Sihombing

  195-204

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• Exploring Athlete Personal Branding: An Analysis of Audience Reception of Instagram Ads

  Mardyan Widjaja, Altobeli Lobodally

  205-213

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• Balancing Life, Shaping Minds: How Work-Life Balance, Workplace Environment, and Personality Drive Employee Productivity through Job Satisfaction

  Helena Devinta Hardianti, Ignatius Ario Sumbogo

  214-223

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• Employee Performance Based on Transactional Leadership Style, Employee Competence and Job Satisfaction

  Yohana F. Cahya Palupi Meilani, Margaretha Pink Berlianto, Leonardo M. Canoy, Jr, Elvitriana Intan Novita, William Marvincent Tan

  224-235

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• Urban Digital Transformation in Jakarta: The Role of Citizen Trust and Digital Attitudes

  Melisa Kresentia Sarumaha, Yokie Radnan Kristiyono

  236-248

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• Sustainability Marketing for Gen Z Consumers: The Role of Functional, Emotional, and Social Value on Satisfaction and Purchase Intention in Surabaya

  Janice Carysa Siahaya, Priskilla E.E. Napitupulu, Yanuar Dananjaya

  249-256

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• The Signaling Effect of Elite Connections: How Political-Military Networks Influence Financial Reporting Quality via Audit Mechanisms in Indonesia

  Renna Magdalena, Oliandes Sondakh, Kathleen Feliciana Lantemona

  257-268

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• Capital Structure Across The Firm Life Cycle: A Moderating Role of Life Cycle in Indonesian Real Estate Sector

  Yanuar Dananjaya, Hananiel M Gunawan, Tania M Potu

  269-277

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• The Effect of Profitability, Company Size, and Independent Commissioners on Tax Management

  Angelina Fandy Arman, Margareta Febe, Vianty Adella Santo

  278-284

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• The Influence of Corporate Governance and Corporate Social Responsibility on Financial Performance in ASEAN-5

  Eduard Ary Binsar Naibaho, Pande Saputra Nadeak

  285-302

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• The Influence of Financial Literacy, Family Financial Education, and Financial Behavior on Borrowing Intention from Online Loans/P2P Lending among University Students in Manado

  Henry Daniel Pateh, William Tjong

  303-308

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• The Effect of Green Accounting and Tax Avoidance on Firm Value Moderated by the Board of Directors in Manufacturing Companies

  Khalvin Aul Salcedo, Herlina Lusmeida

  309-321

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• The Impact of Digital Transformation and Entrepreneurial Orientation on Women-Led MSME Performance: The Mediating Role of Innovation Capability

  Engel San Andrea, Patricia

  322-331

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• Trust, Online Reviews, and Ratings as Drivers of Purchase Intention: Evidence from Generation Z Shopee Users in Greater Jakarta

  Sylvia Samuel, Daniel Widjaja

  332-344

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• The Effect of Innovation, Brand Image Perception and Promotion on The Decision to Use Arts Tutorial Services

  Annisa Rofiatur Rahma Putri Mulyana, Anjar Dwi Astono

  345-354

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• The Influence of Government Support, Digital Literacy, and Market Orientation on Agrotourism Sustainability in the Menoreh Mountains

  Hermawan, Dara Salsabila Rianti, Anjar Dwi Astono

  355-364

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• The Effect of Security Perception, Financial Literacy and Content Marketing on Mutual Fund Purchase Decisions on The Bibit Application with Trust As A Mediation

  I Gede Wisnu Satria Chandra Putra, Shirleen Alysia Valencia

  365-383

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• Patchwork Innovation: A Study of Social Bricolage and Social Value Creation in Indonesia's Social Enterprises

  Meiliana Jaunanda

  384-393

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• Wired to Change: The Role of Digital Messaging in Boosting EV Awareness Among Indonesian Millennials

  Alicia Angelina Baso, Prida Ariani Ambar Astuti

  394-405

  • PDF

• Green And Empowered: Sustainable Business in The Modern Era

  Ilyona Risty, Oliandes Sondakh

  406-412

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• Optimizing Smart Consumption and Green Financing Literacy Through Radio Talkshows

  Junika Halawa, Tania Monica Potu

  413-419

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• From Ideas to Action: Empowering Youth as Future Business Leaders in Entrepreneurship

  Monica Potu, Janice C. Siahaya, Oliandes Sondakh

  420-426

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• Fostering Entrepreneurial Spirit: Building Business Plans Based On Creativity

  Oliandes Sondakh, Janice C. Siahaya, Hananiel M. Gunawan, Felicia Juliani Leliga

  427-433

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• Ownership Structures and Firm Value: Does Firm Size Matter?

  Lina

  434-439

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• The Influence of Entrepreneurial Intention, Entrepreneurial Commitment, Family Support, on Entrepreneurial Behavior to Students in Bandung

  Zoel Hutabarat, Evelyn Angelita

  440-447

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• The Impact of Greenwashing Practices on Stock Liquidity and Volatility in Indonesia

  Melvien Deisie Christin Welang, Juli Hendri, Sung Suk Kim

  448-460

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• The Effect of Carbon Emission Disclosure and Tax Avoidance on Firm Value: The Moderating Role of Board Diversity

  Wijaya Triwacananingrum, Jemmima Rachmadita, Rayhan Mahatma Harikusuma

  461-473

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• Empowering Hospital Staff to Enhance Service Excellence: A Community-Based Intervention in Central Java

  Sylvia Samuel, Hendra Achmadi, Margaretha Pink Berlianto, Dewi Wuisan, Yohana Meilani Palupi

  474-491

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• Green Entrepreneurial Orientation, Self-Efficacy, and Innovation: An RBV and Dynamic Capabilities Perspective on SME Performance

  Patricia, Imannuel Christianus

  492-502

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• The Influence of Green Accounting and Capital Structure on Financial Performance: Does Audit Quality Matter?

  Tiara Mardiana, Mulyadi Noto Soetardjo

  503-520

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• The Impact Of Profitability, Company Size, Green Accounting, Media Disclosure, And The Board Of Commissioners On Csr Disclosure

  Kevin Kenesis, Stefanus Dimas Ryan Saputro

  521-529

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• Connectivity Emotional Brand, Brand Love, Bridging Transition Process from Satisfaction to Loyalty (Evidenced from Samsung)

  John Tampil Purba, Sylvia Samuel, Diego, Hardi Basoeki, Song Yup Lee

  530-540

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• Managerial Ability and Carbon Emission Disclosure: Do CEOs Care About This Matter in Indonesia?

  Rian Nur Aulia, Antonius Herusetya

  541-550

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• Integrating Sensory, Emotional, and Social Customer Experiences to Drive Loyalty in Indonesia’s Coffee Shop Industry

  Isana Sri Christina Meranga

  551-562

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• Entrepreneurial Intention of Students in Jabodetabek Region

  Pauline H. P. Tan, Tharis Tiona, Dewi Wuisan, Kyle Christopher Suhaili, Danet Arya Patria

  563-570

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• Determinants of Online Purchase Intention: Evidence from Indonesia’s E-Commerce

  Dewi Wuisan, Zefanya Hisqia Gedalia, Gabriel Kennard Chan, Benny Aristo, Christoffel Wantah

  571-583

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• Service Failure and Recovery: The Best Defense Is a Good Attack

  Dewi Wuisan, Hendra Achmadi, Oscar Jayanagara, Sylvia Samuel, Gracia Shinta S. Ugut

  584-590

  • PDF

• Banking Competition On Investment Efficiency of Non Financial Companies in Indonesia

  Ferris Hosema Putra, Vina Nugroho

  591-600

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• The Impact of Market Orientation and Pricing Strategy on Sustainable Business Performance: A Case Study of Tour & Travel Businesses

  Christian Aprilio, Ali Wardhana

  601-610

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• The Effect of Profitability, Liquidity, Solvency, and Activity Ratios on Stock Prices with Dividend Payout Ratio as A Moderation Variable in Insurance Companies in Indonesia

  Apriani Simatupang, Aura Juliana Sirait, Radityo Arianto

  611-641

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• Board Gender Diversity and IPO Price Formation in Indonesia

  Vivi Liu, Sung Suk Kim

  642-654

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• Characteristics of Customer Who Makes Allocation for Pension Plan in Indonesia

  Hendra Achmadi, Isana Sri Christina Meranga, Sylvia Samuel

  655-664

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• Inflation as a Trigger for Changes in Financial Behaviour People Shift from Saving to Investing

  Leroy Samy Uguy, Esther Kembauw, Maulida Nurfajrianti, Ridwan Masihuwey

  665-672

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• Drivers of Green Entrepreneurship Among MSMEs in Jakarta: An Empirical Analysis of Capability, Opportunity, Motivation, Incentives, and Capital Through the Lens of Self-Efficacy

  Jesslyn Benedicta Panjaya, Benny Aristo

  673-700

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• The Impact of Training, Workload, and Career Development on Job Satisfaction and Employee Performance: Evidence from Banco Nacional de Comércio de Timor-Leste (BNCTL)

  Isabel Agustina Zaka

  701-703

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• Strategic Synergy of Digitality, Spirituality, and Prosocial Leadership in Strengthening MSME Resilience in Jakarta

  Rajwa Ganendra, Jacquelinda Sandra Sembel

  704-718

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• The Effect of Discounts and Trust on Purchase Decisions in Live Steraming Sales og The Tiktokshop Application in Banda Aceh

  Zenitha Maulida, Farah Ivana, Nurbismi, Indra Kesuma

  719-725

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• Beyond Compliance: The Role of ESG Reporting and Green Accounting in Enhancing Long-Term Value Creation

  Sisca Mediyanti, Syarifah Mauli Masyitah, Yusra, Muhammad Ridha Ramli

  726-730

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• The Impact of Government Policies and Micro, Small, and Medium Enterprises (MSME) Empowerment on the Development of the Coffee Processing Industry: A Case Study of Banda Aceh

  Nasri Zarman, Eliana, Muhammad, Yahya

  731-737

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• The Influence of Country of Origin on Purchase Intention in The Indonesian Market Mediated by Brand Image and Attitude: A Case Study of Vivo

  Frederick Wilson, Pauline H.Pattyranie Tan

  738-747

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• The Influence of Macroeconomics on GDP Growth

  Gerald Nikki Tiendy, Valentino Budhidharma

  748-766

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