巻 10 号 1 (2026): Vol. 10 No. 1 April 2026

Research Articles

• BRAND LOVE IN THE DIGITAL ERA: A SYSTEMATIC LITERATURE REVIEW ON CONSUMER-BRAND RELATIONSHIPS IN ONLINE PLATFORMS

  Lie Vina Valeska##common.commaListSeparator##Gabrielle Johan##common.commaListSeparator##Juliana Juliana##common.commaListSeparator##Nonna Pasfithri##common.commaListSeparator##Arifin Djakasaputra

  1-17

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  Lie Vina Valeska,  Universitas Pelita Harapan,  Indonesia

  Gabrielle Johan,  Universitas Pelita Harapan,  Indonesia

  Juliana Juliana,  Universitas Pelita Harapan,  Indonesia

  Nonna Pasfithri,  Universitas Bina Nusantara,  Indonesia

  Arifin Djakasaputra,  Universitas Tarumanagara,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 53 times | ##plugins.generic.articleMetrics.downloads##: 33 times | DOI : https://doi.org/10.19166/htr.v10i1.11838
  

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• THE ROLE OF INFLUENCER MARKETING IN ENHANCING BRAND AWARENESS OF HOTELS AND TOURISM DESTINATIONS

  Vinson##common.commaListSeparator##Rafael Kevin Sucipto##common.commaListSeparator##Ira Brunchilda Hubner##common.commaListSeparator##Rosianna Sianipar

  18-28

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  Vinson,  Universitas Pelita Harapan,  Indonesia

  Rafael Kevin Sucipto,  Universitas Pelita Harapan,  Indonesia

  Ira Brunchilda Hubner,  Universitas Pelita Harapan,  Indonesia

  Rosianna Sianipar,  Universitas Pelita Harapan,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 53 times | ##plugins.generic.articleMetrics.downloads##: 28 times | DOI : https://doi.org/10.19166/htr.v10i1.11849
  

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• DEVELOPMENT OF TOURISM DESTINATIONS BASED ON LOCAL WISDOM AND GREEN ECONOMY IN THE POST-PANDEMIC ERA: A CASE STUDY OF A TOURIST VILLAGE IN THE THOUSAND ISLANDS, INDONESIA

  Rudy Pramono##common.commaListSeparator##Arifin Djakasaputra

  29-47

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  Rudy Pramono,  Universitas Pelita Harapan,  Indonesia

  Arifin Djakasaputra,  Universitas Tarumanagara,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 49 times | ##plugins.generic.articleMetrics.downloads##: 24 times | DOI : https://doi.org/10.19166/htr.v10i1.11851
  

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• SUSTAINABLE RECRUITMENT STRATEGY TO IMPROVE PERFORMANCE AND JOB SATISFACTION OF PT. DUNIA INSPIRASI KULINER INDONESIA

  Danniella Chearelle Nethania##common.commaListSeparator##Patricia Amanda Chang##common.commaListSeparator##Vincentia Nayla Kosasih##common.commaListSeparator##Juliana Juliana

  48-59

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  Danniella Chearelle Nethania,  Universitas Pelita Harapan,  Indonesia

  Patricia Amanda Chang,  Universitas Pelita Harapan,  Indonesia

  Vincentia Nayla Kosasih,  Universitas Pelita Harapan,  Indonesia

  Juliana Juliana,  Universitas Pelita Harapan,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 44 times | ##plugins.generic.articleMetrics.downloads##: 20 times | DOI : https://doi.org/10.19166/htr.v10i1.11852
  

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• BUILDING LUXURY HOTEL BRAND IMAGE THROUGH SOCIAL MEDIA MARKETING: EVIDENCE FROM W HONGKONG

  Matthew Wirajaya##common.commaListSeparator##Michael Antonius Benawar##common.commaListSeparator##Sandra Maleachi##common.commaListSeparator##Jimmy Muller Hasoloan Situmorang

  60-71

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  Matthew Wirajaya,  Universitas Pelita Harapan,  Indonesia

  Michael Antonius Benawar,  Universitas Pelita Harapan,  Indonesia

  Sandra Maleachi,  Universitas Pelita Harapan,  Indonesia

  Jimmy Muller Hasoloan Situmorang,  Universitas Pelita Harapan,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 58 times | ##plugins.generic.articleMetrics.downloads##: 29 times | DOI : https://doi.org/10.19166/htr.v10i1.11853
  

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