Vol. 10 No. 1 (2026): Vol. 10 No. 1 April 2026

View Vol. 10 No. 1 (2026): Vol. 10 No. 1 April 2026
Published: 24-04-2026

Research Articles

  • BRAND LOVE IN THE DIGITAL ERA: A SYSTEMATIC LITERATURE REVIEW ON CONSUMER-BRAND RELATIONSHIPS IN ONLINE PLATFORMS

    Lie Vina Valeska, Gabrielle Johan, Juliana Juliana, Nonna Pasfithri, Arifin Djakasaputra
    1-17
    DOI: https://doi.org/10.19166/htr.v10i1.11838

  • THE ROLE OF INFLUENCER MARKETING IN ENHANCING BRAND AWARENESS OF HOTELS AND TOURISM DESTINATIONS

    Vinson, Rafael Kevin Sucipto, Ira Brunchilda Hubner, Rosianna Sianipar
    18-28
    DOI: https://doi.org/10.19166/htr.v10i1.11849

  • DEVELOPMENT OF TOURISM DESTINATIONS BASED ON LOCAL WISDOM AND GREEN ECONOMY IN THE POST-PANDEMIC ERA: A CASE STUDY OF A TOURIST VILLAGE IN THE THOUSAND ISLANDS, INDONESIA

    Rudy Pramono, Arifin Djakasaputra
    29-47
    DOI: https://doi.org/10.19166/htr.v10i1.11851

  • SUSTAINABLE RECRUITMENT STRATEGY TO IMPROVE PERFORMANCE AND JOB SATISFACTION OF PT. DUNIA INSPIRASI KULINER INDONESIA

    Danniella Chearelle Nethania, Patricia Amanda Chang, Vincentia Nayla Kosasih, Juliana Juliana
    48-59
    DOI: https://doi.org/10.19166/htr.v10i1.11852

  • BUILDING LUXURY HOTEL BRAND IMAGE THROUGH SOCIAL MEDIA MARKETING: EVIDENCE FROM W HONGKONG

    Matthew Wirajaya, Michael Antonius Benawar, Sandra Maleachi, Jimmy Muller Hasoloan Situmorang
    60-71
    DOI: https://doi.org/10.19166/htr.v10i1.11853