THE INFLUENCES OF STORE ATMOSPHERE AND FOOD QUALITY ON REPURCHASE INTENTION AT TOUS LES JOURS, SUPERMALL KARAWACI

著者

  • Julita Universitas Pelita Harapan
  • Christabella Viana

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https://doi.org/10.19166/htr.v10i2.11900

要旨

This study explores the influences of store atmosphere and food quality on repurchase intention at Tous Les Jours (TLJ) Supermall Karawaci. Utilizing a quantitative approach with 176 respondents, the research reveals a significant positive impact of both store atmosphere and food quality on repurchase intention. The findings suggest that a well-maintained store atmosphere, including cleanliness and attention-grabbing decorations, enhances customer satisfaction and encourages repeat purchases. Similarly, improving food quality in terms of size appropriateness and attractive presentation positively influences customers’ repurchase intention. The adjusted R-Square value of 41.1% indicates that these factors a considerable portion of customers’ repurchase intention. This study provides valuable insights for bakery business, offering strategies to enhance customer loyalty and satisfaction.

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出版済

2026-10-14

巻号

巻 10 号 2 (2026): Volume 10, No 2, October 2026

セクション

Research Articles

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