Author Details

Lego, Yenny, Universitas Tarumanagara Jakarta, Indonesia

  • Vol 3, No 2: September 2023 - Articles
    PENGARUH CITRA MEREK, E-WOM, DAN KESADARAN MEREK TERHADAP NIAT MEMBELI MIE LEMONILO PADA PENGGUNA MARKETPLACE DI JAKARTA MELALUI LAZADA [EFFECT OF BRAND IMAGE, E-WOM, AND BRAND AWARENESS ON PURCHASE INTENTION OF MIE LEMONILO IN MARKETPLACE USER IN JAKARTA THROUGH LAZADA]
    Abstract  PDF