Том 12 № 2 (2017): September

Articles

• Membangun Keunggulan Produk Ikonik Untuk Meningkatkan Kinerja Pemasaran UMKM [Establishing Advantages of Iconic Products to Improve Marketing Performance of SMEs]

  Ahmad Hanfan

  163-186

  • PDF (English)

• Customer Showrooming Behavior and the Effect on Salesperson Performance

  Isabelle Sarah Astari, Juanna Judith Huliselan, Martinus Tjhia Tjen Jong

  187-213

  • PDF (English)

• Knowledge Sharing as the Basis of Learning in Innovation Pattern in Small and Medium Scale Enterprises (SMEs)

  Hafiz Rahman

  214-226

  • PDF (English)

• Relationship Marketing dan Jaringan Nilai di Koperasi Pertanian (Studi Kasus di Koperasi Pertanian Gerbang Emas di Desa Cibodas, Kecamatan Lembang, Kabupaten Bandung Barat, Jawa Barat) [Relationship Marketing and Value Networks in Agricultural Cooperatives: A Case Study of the Agricultural Cooperative Golden Gate in Cibodas Village, District Lembang, West Bandung Regency, West Java]

  Rahmadian Melati, Agriani Hermita Sadeli

  227-242

  • PDF (Bahasa Indonesia)

• Pengaruh Sumber Daya Perusahaan dan Orientasi Wirausaha Terhadap Kinerja Usaha Kecil dan Menengah [Effect of Corporate Resources and Entrepreneur Orientation on Small and Medium Business Performance]

  Jein Sriana Toyib

  243-255

  • PDF (Bahasa Indonesia)

• Enhancing Competitiveness Business Strategy of Organic Vegetables Using Analytical Hierarchy Process (AHP)

  Pristiana Widyastuti

  256-268

  • PDF (English)

• Kinerja Akuisisi Industri Semen di Indonesia Tahun 2009 - 2013 [The Performance of Cement Industry Acquisitions in Indonesia 2009 - 2013]

  Imelda Imelda, Rina Adi Kristianti

  269-284

  • PDF (Bahasa Indonesia)

• Pengaruh Nilai Tukar Terhadap Ekspor Dan Dampaknya Terhadap Pertumbuhan Ekonomi Indonesia [The Effect of Exchange Rates on Exports and its Impact on Indonesia's Economic Growth]

  Annaria Magdalena Marpaung, Jan Horas V Purba

  285-295

  • PDF (Bahasa Indonesia)