Vol. 12 No. 2 (2017): September

Articles

• Membangun Keunggulan Produk Ikonik Untuk Meningkatkan Kinerja Pemasaran UMKM [Establishing Advantages of Iconic Products to Improve Marketing Performance of SMEs]

  Ahmad Hanfan,  Universitas Pancasakti Tegal,  Indonesia

  163-186

  DOI : https://doi.org/10.19166/derema.v12i2.585
  

  • PDF  Views: 2932 times |  Download : 87 times

• Customer Showrooming Behavior and the Effect on Salesperson Performance

  Isabelle Sarah Astari,  University of Pelita Harapan,  Indonesia

  Juanna Judith Huliselan,  University of Pelita Harapan,

  Martinus Tjhia Tjen Jong,  University of Pelita Harapan,

  187-213

  DOI : https://doi.org/10.19166/derema.v12i2.525
  

  • PDF  Views: 1977 times |  Download : 138 times

• Knowledge Sharing as the Basis of Learning in Innovation Pattern in Small and Medium Scale Enterprises (SMEs)

  Hafiz Rahman,  Department of Management Faculty of Economics Universitas Andalas, Padang,  Indonesia

  214-226

  DOI : https://doi.org/10.19166/derema.v12i2.478
  

  • PDF  Views: 1020 times |  Download : 84 times

• Relationship Marketing dan Jaringan Nilai di Koperasi Pertanian (Studi Kasus di Koperasi Pertanian Gerbang Emas di Desa Cibodas, Kecamatan Lembang, Kabupaten Bandung Barat, Jawa Barat) [Relationship Marketing and Value Networks in Agricultural Cooperatives: A Case Study of the Agricultural Cooperative Golden Gate in Cibodas Village, District Lembang, West Bandung Regency, West Java]

  Rahmadian Melati,  Universitas Padjadjaran,  Indonesia

  Agriani Hermita Sadeli,  Fakultas Pertanian Universitas Padjadjaran,

  227-242

  DOI : https://doi.org/10.19166/derema.v12i2.485
  

  • PDF (Bahasa Indonesia)  Views: 1661 times |  Download : 74 times

• Pengaruh Sumber Daya Perusahaan dan Orientasi Wirausaha Terhadap Kinerja Usaha Kecil dan Menengah [Effect of Corporate Resources and Entrepreneur Orientation on Small and Medium Business Performance]

  Jein Sriana Toyib,  Universitas Papua,  Indonesia

  243-255

  DOI : https://doi.org/10.19166/derema.v12i2.411
  

  • PDF (Bahasa Indonesia)  Views: 1358 times |  Download : 87 times

• Enhancing Competitiveness Business Strategy of Organic Vegetables Using Analytical Hierarchy Process (AHP)

  Pristiana Widyastuti,  Universitas 17 Agustus 1945 Jakarta,  Indonesia

  256-268

  DOI : https://doi.org/10.19166/derema.v12i2.493
  

  • PDF  Views: 1417 times |  Download : 87 times

• Kinerja Akuisisi Industri Semen di Indonesia Tahun 2009 - 2013 [The Performance of Cement Industry Acquisitions in Indonesia 2009 - 2013]

  Imelda Imelda,  Tarumanagara University,  Indonesia

  Rina Adi Kristianti,  Tarumanagara University,

  269-284

  DOI : https://doi.org/10.19166/derema.v12i2.484
  

  • PDF (Bahasa Indonesia)  Views: 943 times |  Download : 119 times

• Pengaruh Nilai Tukar Terhadap Ekspor Dan Dampaknya Terhadap Pertumbuhan Ekonomi Indonesia [The Effect of Exchange Rates on Exports and its Impact on Indonesia's Economic Growth]

  Annaria Magdalena Marpaung,  Sekolah Tinggi Ilmu Ekonomi Kesatuan,  Indonesia

  Jan Horas V Purba,  Sekolah Tinggi Ilmu Ekonomi Kesatuan,  Indonesia

  285-295

  DOI : https://doi.org/10.19166/derema.v12i2.500
  

  • PDF (Bahasa Indonesia)  Views: 7111 times |  Download : 260 times