Vol. 12 No. 2 (2017): September

Articles

• Membangun Keunggulan Produk Ikonik Untuk Meningkatkan Kinerja Pemasaran UMKM [Establishing Advantages of Iconic Products to Improve Marketing Performance of SMEs]

  Ahmad Hanfan

  163-186

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  Ahmad Hanfan,  Universitas Pancasakti Tegal,  Indonesia

  Abstract views : 3319 times | Downloads: 195 times | Download: 0 times | DOI : https://doi.org/10.19166/derema.v12i2.585
  

• Customer Showrooming Behavior and the Effect on Salesperson Performance

  Isabelle Sarah Astari, Juanna Judith Huliselan, Martinus Tjhia Tjen Jong

  187-213

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  Isabelle Sarah Astari,  University of Pelita Harapan,  Indonesia

  Juanna Judith Huliselan,  University of Pelita Harapan

  Martinus Tjhia Tjen Jong,  University of Pelita Harapan

  Abstract views : 2650 times | Downloads: 485 times | DOI : https://doi.org/10.19166/derema.v12i2.525
  

• Knowledge Sharing as the Basis of Learning in Innovation Pattern in Small and Medium Scale Enterprises (SMEs)

  Hafiz Rahman

  214-226

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  Hafiz Rahman,  Department of Management Faculty of Economics Universitas Andalas, Padang,  Indonesia

  Abstract views : 1293 times | Downloads: 274 times | DOI : https://doi.org/10.19166/derema.v12i2.478
  

• Relationship Marketing dan Jaringan Nilai di Koperasi Pertanian (Studi Kasus di Koperasi Pertanian Gerbang Emas di Desa Cibodas, Kecamatan Lembang, Kabupaten Bandung Barat, Jawa Barat) [Relationship Marketing and Value Networks in Agricultural Cooperatives: A Case Study of the Agricultural Cooperative Golden Gate in Cibodas Village, District Lembang, West Bandung Regency, West Java]

  Rahmadian Melati, Agriani Hermita Sadeli

  227-242

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  Rahmadian Melati,  Universitas Padjadjaran,  Indonesia

  Agriani Hermita Sadeli,  Fakultas Pertanian Universitas Padjadjaran

  Abstract views : 1944 times | Downloads: 236 times | DOI : https://doi.org/10.19166/derema.v12i2.485
  

• Pengaruh Sumber Daya Perusahaan dan Orientasi Wirausaha Terhadap Kinerja Usaha Kecil dan Menengah [Effect of Corporate Resources and Entrepreneur Orientation on Small and Medium Business Performance]

  Jein Sriana Toyib

  243-255

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  Jein Sriana Toyib,  Universitas Papua,  Indonesia

  Abstract views : 1609 times | Downloads: 222 times | DOI : https://doi.org/10.19166/derema.v12i2.411
  

• Enhancing Competitiveness Business Strategy of Organic Vegetables Using Analytical Hierarchy Process (AHP)

  Pristiana Widyastuti

  256-268

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  Pristiana Widyastuti,  Universitas 17 Agustus 1945 Jakarta,  Indonesia

  Abstract views : 1764 times | Downloads: 279 times | DOI : https://doi.org/10.19166/derema.v12i2.493
  

• Kinerja Akuisisi Industri Semen di Indonesia Tahun 2009 - 2013 [The Performance of Cement Industry Acquisitions in Indonesia 2009 - 2013]

  Imelda Imelda, Rina Adi Kristianti

  269-284

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  Imelda Imelda,  Tarumanagara University,  Indonesia

  Rina Adi Kristianti,  Tarumanagara University

  Abstract views : 1164 times | Downloads: 326 times | DOI : https://doi.org/10.19166/derema.v12i2.484
  

• Pengaruh Nilai Tukar Terhadap Ekspor Dan Dampaknya Terhadap Pertumbuhan Ekonomi Indonesia [The Effect of Exchange Rates on Exports and its Impact on Indonesia's Economic Growth]

  Annaria Magdalena Marpaung, Jan Horas V Purba

  285-295

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  Annaria Magdalena Marpaung,  Sekolah Tinggi Ilmu Ekonomi Kesatuan,  Indonesia

  Jan Horas V Purba,  Sekolah Tinggi Ilmu Ekonomi Kesatuan,  Indonesia

  Abstract views : 7928 times | Downloads: 617 times | Download: 0 times | DOI : https://doi.org/10.19166/derema.v12i2.500