Pengaruh Sumber Daya Perusahaan dan Orientasi Wirausaha Terhadap Kinerja Usaha Kecil dan Menengah [Effect of Corporate Resources and Entrepreneur Orientation on Small and Medium Business Performance]
DOI:
https://doi.org/10.19166/derema.v12i2.411Keywords:
SMEs, Company Resources, Entrepreneurial OrientationAbstract
The intense competition between economic operators including those in Small and Medium Scale Enterprises (SMEs) is a challenge that must be encountered in the era of the ASEAN Economic Community. The development of SMEs needs to be concerned since it is a potential sector to boost economic growth, employment and also directly drive the local economy. The study aims to analyze the influence of company resources and entrepreneurial orientation on the performance of SMEs in Manokwari. This was a quantitative research, with associative research method. The research population was all SMEs listed in Department of Cooperatives and SMEs Manokwari District. 100 samples of SMEs were chosen using accidental sampling technique. Data were obtained by giving questionnaires and interviews to SMEs in Manokwari. Multiple regression analysis was applied for data analysis. Results of the study shows that both company resources and entrepreneurial orientation have significant affect on the performance of SMEs in Manokwari.
Bahasa Indonesia Abstrak: Persaingan yang ketat antara pelaku ekonomi termaksud pelaku usaha kecil dan menengah merupakan tantangan yang harus dihadapi dalam era Masyarakat Ekonomi ASEAN. Perhatian terhadap perkembangan usaha kecil dan menengah perlu terus dilakukan karena usaha kecil dan menengah adalah sektor yang potensial mendorong pertumbuhan ekonomi, menyerap tenaga kerja dan secara langsung mengerakan ekonomi masyarakat. Tujuan penelitian ini untuk menguji pengaruh sumber daya perusahaan dan orientasi wirausaha terhadap kinerja usaha kecil dan menengah di kabupaten Manokwari. Penelitian ini adalah penelitian kuantitatif, dengan metode penelitian asosiatif. Populasi penelitian adalah seluruh usaha kecil menengah yang tercatat di Dinas Koperasi dan UKM kabupaten Manokwari. Sampel penelitian berjumlah 100 UKM yang diambil dengan mengunakan teknik accidental sampling. Data dikumpulkan melalui penyebaran kuesioner dan wawancara langsung terhadap usaha kecil dan menengah di kabupaten Manokwari. Teknik analisis data dengan mengunakan analisis regresi berganda. Hasil penelitian menunjukan bahwa sumber daya perusahaan dan orientasi wirausaha secara bersama-sama memberikan pengaruh yang signifikan terhadap kinerja usaha kecil dan menengah di kabupaten Manokwari.
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