DESKILLING MEDIA INDUSTRY WORKERS A CRITICAL STUDY
DOI:
https://doi.org/10.19166/lectura.v1i2.9307Keywords:
Deskilling, Digitalisasi, Media Hybrid, Konvergensi Media, Kapitalisme Etika JurnalistikAbstract
Fenomena deskilling, yaitu penurunan keterampilan karyawan karena otomatisasi, telah muncul sebagai akibat dari kemajuan teknologi digital yang telah mengubah industri media. Transformasi ini, yang dipengaruhi oleh digitalisasi dan konvergensi media, menimbulkan tantangan struktural dan etis bagi mereka yang bekerja di media. Beberapa perbedaan utama antara media cetak dan digital termasuk kecepatan produksi, distribusi konten, dan interaksi audiens. Teknologi mempercepat proses tetapi mengurangi kedalaman dan kualitas jurnalistik. Studi literatur ini menyelidiki bagaimana kapitalisme mempercepat deskilling, yang ditandai dengan pengurangan otonomi pekerja dan dominasi teknologi otomatisasi. Pandangan Mosco, Smythe, dan Braverman mengungkap cara kapitalisme menggunakan teknologi untuk mengoptimalkan keuntungan sambil mengorbankan kreativitas karyawan. Tidak hanya fenomena ini menyebabkan pekerja kehilangan kontrol atas proses kreatif, tetapi juga meningkatkan ketidaksetaraan dalam dinamika tenaga kerja media. Termasuk dalam rekomendasi penelitian adalah kolaborasi manusia-teknologi untuk menciptakan lingkungan kerja yang inklusif, pengajaran keterampilan digital, dan adopsi model bisnis yang berfokus pada kualitas daripada kuantitas. Industri media dapat mengatasi tantangan deskilling dan membangun ekosistem kerja yang berkelanjutan di era digital dengan mempertahankan profesionalisme dan etika jurnalistik.
References
Alahmadi, A. M. (2020). Book Review: The Literature Review: Six Steps to Success, (3rd edition), by Lawrence A. Machi and Brenda T. McEvoy (2016). Academic Journal of Research and Scientific Publishing, 1(10). https://www.researchgate.net/publication/339032640_Book_Review_The_Literature_Review_Six_Steps_to_Success_3rd_edition_by_Lawrence_A_Machi_and_Brenda_T_McEvoy_2016
Allan, S. (2006). Online News Journalism and the Internet . McGraw-Hill Education.
Bradshaw, P. (2023). The Online Journalism Handbook (3rd ed.). Routledge. https://doi.org/10.4324/9780429321566
Braverman, H. (1974). Labor and Monopoly Capital: The Degradation of Work in the Twentieth Century. Monthly Review Press.
Doyle, G. (2002). Understanding Media Economics (1st ed.). SAGE Publications Ltd.
Franklin, B., & Eldridge, A. S. I. (2017). The Routledge Companion to Digital Journalism Studies (1st ed.). Taylor and Francis Group.
JDIH-BPK. (n.d.). Undang-Undang Ketenagakerjaan. JDIH BPK. Retrieved December 24, 2024, from https://peraturan.bpk.go.id/Details/43013
Jenkins, H. (2006). Convergence Culture Where Old and New Media Collide. NEW YORK UNIVERSITY PRESS.
Metykova, M., & Waschková Císařová, L. (2023). Peripheral News Workers’ Autonomy: The Case of a Czech Regional Television Newsroom. Journalism Practice. https://doi.org/10.1080/17512786.2023.2209059
Mosco, V., Wasco, J., & Murdoch, G. (2009). Political Economy Of Labor. In The Political Economy of Communication (2nd ed.). SAGE Publications Ltd.
Negreira, M.-C., Jorge Vázquez-Herrero, R., Sixto-García, J., & López-García Editors, X. (2023). Studies in Big Data 140 Blurring Boundaries of Journalism in Digital Media New Actors, Models and Practices. https://doi.org/https://doi.org/10.1007/978-3-031-43926-1
Pavlik, V. J. (2001). Journalism and New Media. Columbia University Press.
Schudson, M. (2003). The Sociology of News (1st ed.). W.W. Norton & Company.
Singer, B. J., Hermida, A., Dominggo, D., & Heinonen, A. (2011). Participatory Journalism;Guarding Open Gates at Online Newspapers. Wiley Blackwell.
Splendore, S., & Brambilla, M. (2021). The Hybrid Journalism That We Do Not Recognize (Anymore). Journalism and Media. https://www.researchgate.net/publication/349496821_The_Hybrid_Journalism_That_We_Do_Not_Recognize_Anymore
Downloads
Published
Issue
Section
License
Copyright (c) 2025 rose tarigan
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website). The final published PDF should be used and bibliographic details that credit the publication in this journal should be included.
