Vol. 3 No. 1 (2026): August

Articles

• ANALISIS DISTORSI KOGNITIF PENGGUNA MEDIA SOSIAL PADA GENERASI Z DI JAKARTA

  Wisnu Wirawan, Elsie Oktivera

  1-12

  • PDF

  Wisnu Wirawan,  Universitas Tarakanita,  Indonesia

  Elsie Oktivera,  Universitas Tarakanita,  Indonesia

  Abstract views : 88 times | Downloads: 54 times | DOI : https://doi.org/10.19166/lectura.v3i1.11640
  

• FACTORS BEHIND HOLLYWOOD'S BOX OFFICE SUCCESS IN CHINA DURING THE 2012–2019 PERIOD

  Elyzabeth Bonethe Nasution, Claudio, Gusti Patading, Yohanes Surya Wijaya

  13-26

  • PDF

  Elyzabeth Bonethe Nasution,  Universitas Pelita Harapan (UPH); Mahidol University,  Indonesia

  Claudio,  Indonesia

  Gusti Patading,  Universitas Pelita Harapan,  Indonesia

  Yohanes Surya Wijaya,  Universitas Pelita Harapan,  Indonesia

  Abstract views : 78 times | Downloads: 41 times | DOI : https://doi.org/10.19166/lectura.v3i1.11566
  

• NEGOSIASI REPRESENTASI PROFESIONAL: CONTEXTUAL AUTHENTICITY DALAM PERSONAL BRANDING GENERASI Z DI LINKEDIN

  Yunita Amalia, Audrey Adeline, Azalia Gerungan

  27-40

  • PDF

  Yunita Amalia,  Indonesia

  Audrey Adeline,  Universitas Pelita Harapan,  Indonesia

  Azalia Gerungan,  Indonesia

  Abstract views : 91 times | Downloads: 38 times | DOI : https://doi.org/10.19166/lectura.v3i1.11717
  

• STRATEGI CUSTOMER-DRIVEN MARKETING DALAM MEMBANGUN BRAND EQUITY

  Rose Emmaria Tarigan

  41-52

  • PDF

  Rose Emmaria Tarigan,  Universitas Pelita Harapan,  Indonesia

  Abstract views : 52 times | Downloads: 32 times | DOI : https://doi.org/10.19166/lectura.v3i1.11162
  

• PERAN ATRIBUT PRODUK DALAM PEMBENTUKAN PERSEPSI KONSUMEN WANITA TERHADAP MEREK AQUVIVA DI DENPASAR

  Michael Kenny, Azalia Gerungan, Lenny Theresia Marie Turangan

  53-67

  • PDF

  Michael Kenny,  Universitas Pelita Harapan,  Indonesia

  Azalia Gerungan,  Universitas Pelita Harapan,  Indonesia

  Lenny Theresia Marie Turangan ,  Universitas Pelita Harapan,  Indonesia

  Abstract views : 58 times | Downloads: 26 times | DOI : https://doi.org/10.19166/lectura.v3i1.11708
  

• RESEPSI FOLLOWERS WARUNG SATE KAMU MENGENAI NILAI-NILAI KRISTIANI DALAM VIDEO AKUN INSTAGRAM @warungsatekamu

  Jonathan Andrian, Altobeli Lobodally

  68-80

  • PDF

  Jonathan Andrian,  Universitas Kalbis,  Indonesia

  Altobeli Lobodally,  Universitas Kalbis,  Indonesia

  Abstract views : 55 times | Downloads: 22 times | DOI : https://doi.org/10.19166/lectura.v3i1.10987