Proceeding National Conference Business, Management, and Accounting (NCBMA)

Ferdinand, Raymond, Universitas Pelita Harapan, Jakarta, Indonesia

• 5th National Conference Business, Management, and Accounting - Articles
  PENGARUH TERMINAL VALUES DAN INSTRUMENTAL VALUES TERHADAP KESADARAN MERK DAN NIAT PERILAKU DALAM PEMBELIAN FASHION BERMEREK MEWAH (STUDI KASUS PEMBELIAN MEREK GUCCI)
  Abstract  PDF