Hariandja, Evo Sampetua, Business School, Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Tangerang, Indonesia
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5th National Conference Business, Management, and Accounting - Articles
INFLUENCE OF VALUES, BRAND ACTIVISM, BRAND CONSCIOUSNESS, AND BEHAVIORAL INTENTIONS IN PREDICTING NIKE’S SPORTSWEAR CONSUMPTION IN INDONESIA
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