Proceeding National Conference Business, Management, and Accounting (NCBMA)

Tan, Pauline Henriette P., Universitas Pelita Harapan, Indonesia

• 6th National Conference Business, Management, and Accounting - Articles
  THE EFFECT OF BRAND EXPERIENCE ON BRAND LOYALTY WITH THE MEDIATION OF BRAND TRUST AND BRAND SATISFACTION OF THE IPHONE APPLE BRAND IN JABODETABEK
  Abstract  PDF