Vol. 3 No. 1 April 2023

Articles

• CREATIVITY, PROACTIVE PERSONALITY, AND ENTREPRENEURIAL INTENTION: THE ROLE OF ENTREPRENEURIAL ALERTNESS

  Sean Lawrence, Patricia Patricia

  1-15

  • PDF (English)

• RELATIONSHIPS BETWEEN KOREAN BRAND AMBASSADOR, PRICE, AND PRODUCT QUALITY TO CUSTOMER PURCHASE DECISION ON LOCAL SKINCARE PRODUCT

  Ali Akbar Fuadi, Getruda Filumena Yulius, Christian Haposan Pangaribuan

  16-31

  • PDF (English)

• THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR WITHIN THE SHOPEE ONLINE SHOPPING PLATFORM

  Muhammad Ivan Syaugy, Dewi Wuisan

  32-40

  • PDF (English)

• THE COMPETITIVE ADVANTAGE OF SIDO MUNCUL: USING PESTLE, PORTER’S FIVE FORCES, AND SWOT MATRIX ANALYSIS

  Ardi Kho, Jacob Donald Tan, Michael Prayogo Nugroho, Stefani Mutiara Kornelius, Sonnia Prayoga, Stephen Adi

  41-50

  • PDF (English)

• ARE MILENIALS AND GENERATION Z STILL INTERESTED IN ENTERPRISES POST COVID?

  Axel Leonardo Valentino, Chrisanty V. Layman

  51-67

  • PDF (English)