Vol. 3 No. 1 April 2023

Articles

• CREATIVITY, PROACTIVE PERSONALITY, AND ENTREPRENEURIAL INTENTION: THE ROLE OF ENTREPRENEURIAL ALERTNESS

  Sean Lawrence,  Universitas Pelita Harapan,  Indonesia

  Patricia Patricia,  Universitas Pelita Harapan,  Indonesia

  1-15

  DOI : https://doi.org/10.19166/ms.v3i1.6865
  

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• RELATIONSHIPS BETWEEN KOREAN BRAND AMBASSADOR, PRICE, AND PRODUCT QUALITY TO CUSTOMER PURCHASE DECISION ON LOCAL SKINCARE PRODUCT

  Ali Akbar Fuadi,  Sampoerna University,  Indonesia

  Getruda Filumena Yulius,  Sampoerna University,  Indonesia

  Christian Haposan Pangaribuan,  Sampoerna University,  Indonesia

  16-31

  DOI : https://doi.org/10.19166/ms.v3i1.6342
  

  • PDF  Views: 733 times |  Download : 277 times

• THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR WITHIN THE SHOPEE ONLINE SHOPPING PLATFORM

  Muhammad Ivan Syaugy,  Universitas Pelita Harapan,  Indonesia

  Dewi Wuisan,  Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  32-40

  DOI : https://doi.org/10.19166/ms.v3i1.6741
  

  • PDF  Views: 436 times |  Download : 303 times

• THE COMPETITIVE ADVANTAGE OF SIDO MUNCUL: USING PESTLE, PORTER’S FIVE FORCES, AND SWOT MATRIX ANALYSIS

  Ardi Kho,  Universitas Pelita Harapan,  Indonesia

  Jacob Donald Tan,  Universitas Pelita Harapan,  Indonesia

  http://orcid.org/0000-0002-1429-0710

  Michael Prayogo Nugroho,  Universitas Pelita Harapan,  Indonesia

  Stefani Mutiara Kornelius,  Universitas Pelita Harapan,  Indonesia

  Sonnia Prayoga,  Universitas Pelita Harapan,  Indonesia

  Stephen Adi,  Universitas Pelita Harapan,  Indonesia

  41-50

  DOI : https://doi.org/10.19166/ms.v3i1.6919
  

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• ARE MILENIALS AND GENERATION Z STILL INTERESTED IN ENTERPRISES POST COVID?

  Axel Leonardo Valentino,  Universitas Pelita Harapan,  Indonesia

  Chrisanty V. Layman,  (SCOPUS ID: 57546594700) Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  51-67

  DOI : https://doi.org/10.19166/ms.v3i1.6935
  

  • PDF  Views: 393 times |  Download : 193 times