Vol. 3 No. 1 April 2023

Articles

• CREATIVITY, PROACTIVE PERSONALITY, AND ENTREPRENEURIAL INTENTION: THE ROLE OF ENTREPRENEURIAL ALERTNESS

  Sean Lawrence, Patricia Patricia

  1-15

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  Sean Lawrence,  Universitas Pelita Harapan,  Indonesia

  Patricia Patricia,  Universitas Pelita Harapan,  Indonesia

  Abstract views : 868 times | Downloads: 442 times | DOI : https://doi.org/10.19166/ms.v3i1.6865
  

• RELATIONSHIPS BETWEEN KOREAN BRAND AMBASSADOR, PRICE, AND PRODUCT QUALITY TO CUSTOMER PURCHASE DECISION ON LOCAL SKINCARE PRODUCT

  Ali Akbar Fuadi, Getruda Filumena Yulius, Christian Haposan Pangaribuan

  16-31

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  Ali Akbar Fuadi,  Sampoerna University,  Indonesia

  Getruda Filumena Yulius,  Sampoerna University,  Indonesia

  Christian Haposan Pangaribuan,  Sampoerna University,  Indonesia

  Abstract views : 993 times | Downloads: 476 times | DOI : https://doi.org/10.19166/ms.v3i1.6342
  

• THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR WITHIN THE SHOPEE ONLINE SHOPPING PLATFORM

  Muhammad Ivan Syaugy, Dewi Wuisan

  32-40

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  Muhammad Ivan Syaugy,  Universitas Pelita Harapan,  Indonesia

  Dewi Wuisan,  Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  Abstract views : 624 times | Downloads: 462 times | DOI : https://doi.org/10.19166/ms.v3i1.6741
  

• THE COMPETITIVE ADVANTAGE OF SIDO MUNCUL: USING PESTLE, PORTER’S FIVE FORCES, AND SWOT MATRIX ANALYSIS

  Ardi Kho, Jacob Donald Tan, Michael Prayogo Nugroho, Stefani Mutiara Kornelius, Sonnia Prayoga, Stephen Adi

  41-50

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  Ardi Kho,  Universitas Pelita Harapan,  Indonesia

  Jacob Donald Tan,  Universitas Pelita Harapan,  Indonesia

  http://orcid.org/0000-0002-1429-0710

  Michael Prayogo Nugroho,  Universitas Pelita Harapan,  Indonesia

  Stefani Mutiara Kornelius,  Universitas Pelita Harapan,  Indonesia

  Sonnia Prayoga,  Universitas Pelita Harapan,  Indonesia

  Stephen Adi,  Universitas Pelita Harapan,  Indonesia

  Abstract views : 2739 times | Downloads: 1210 times | DOI : https://doi.org/10.19166/ms.v3i1.6919
  

• ARE MILENIALS AND GENERATION Z STILL INTERESTED IN ENTERPRISES POST COVID?

  Axel Leonardo Valentino, Chrisanty V. Layman

  51-67

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  Axel Leonardo Valentino,  Universitas Pelita Harapan,  Indonesia

  Chrisanty V. Layman,  (SCOPUS ID: 57546594700) Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  Abstract views : 543 times | Downloads: 310 times | DOI : https://doi.org/10.19166/ms.v3i1.6935