Vol. 3 No. 1 April 2023

Articles

• CREATIVITY, PROACTIVE PERSONALITY, AND ENTREPRENEURIAL INTENTION: THE ROLE OF ENTREPRENEURIAL ALERTNESS

  Sean Lawrence, Patricia Patricia

  1-15

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• RELATIONSHIPS BETWEEN KOREAN BRAND AMBASSADOR, PRICE, AND PRODUCT QUALITY TO CUSTOMER PURCHASE DECISION ON LOCAL SKINCARE PRODUCT

  Ali Akbar Fuadi, Getruda Filumena Yulius, Christian Haposan Pangaribuan

  16-31

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• THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR WITHIN THE SHOPEE ONLINE SHOPPING PLATFORM

  Muhammad Ivan Syaugy, Dewi Wuisan

  32-40

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• THE COMPETITIVE ADVANTAGE OF SIDO MUNCUL: USING PESTLE, PORTER’S FIVE FORCES, AND SWOT MATRIX ANALYSIS

  Ardi Kho, Jacob Donald Tan, Michael Prayogo Nugroho, Stefani Mutiara Kornelius, Sonnia Prayoga, Stephen Adi

  41-50

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• ARE MILENIALS AND GENERATION Z STILL INTERESTED IN ENTERPRISES POST COVID?

  Axel Leonardo Valentino, Chrisanty V. Layman

  51-67

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