Vol. 3 No. 1 April 2023
Full Issue
Articles
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CREATIVITY, PROACTIVE PERSONALITY, AND ENTREPRENEURIAL INTENTION: THE ROLE OF ENTREPRENEURIAL ALERTNESS
DOI :
https://doi.org/10.19166/ms.v3i1.6865
- PDF Views: 600 times | Download : 221 times
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RELATIONSHIPS BETWEEN KOREAN BRAND AMBASSADOR, PRICE, AND PRODUCT QUALITY TO CUSTOMER PURCHASE DECISION ON LOCAL SKINCARE PRODUCT
DOI :
https://doi.org/10.19166/ms.v3i1.6342
- PDF Views: 733 times | Download : 277 times
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THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR WITHIN THE SHOPEE ONLINE SHOPPING PLATFORM
DOI :
https://doi.org/10.19166/ms.v3i1.6741
- PDF Views: 436 times | Download : 303 times
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THE COMPETITIVE ADVANTAGE OF SIDO MUNCUL: USING PESTLE, PORTER’S FIVE FORCES, AND SWOT MATRIX ANALYSIS
DOI :
https://doi.org/10.19166/ms.v3i1.6919
- PDF Views: 1628 times | Download : 532 times
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ARE MILENIALS AND GENERATION Z STILL INTERESTED IN ENTERPRISES POST COVID?
DOI :
https://doi.org/10.19166/ms.v3i1.6935
- PDF Views: 393 times | Download : 193 times