Vol. 4 No. 1 April 2024

Articles

• DETERMINANTS OF CAPITAL STRUCTURE IN INDONESIAN COMPANIES FROM 2011 - 2022

  Gideon Caprio Wilar, Valentino Budhidharma

  1-21

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• DO KEY OPINION LEADERS (KOL) MATTER IN DIGITALLY MARKETED BEAUTY PRODUCTS? THE IMPACT OF KOL ON TIKTOK

  Jacquelinda Sandra Sembel, Derinda Alika Putri

  22-34

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• INDIVIDUAL WORK PERFORMANCE OF MILLENNIAL EMPLOYEES IN TERMS OF SERVANT LEADERSHIP PERCEPTION

  Oscar Jayanagara

  35-50

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• APPLICATION OF LEADERSHIP STYLES IN DIGITAL HEALTHCARE SYSTEMS

  Oscar Jayanagara

  51-58

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• E-COMMERCE’S MARKETING STRATEGY TO INCREASE CUSTOMER PREFERENCE AND SATISFACTION

  Margaretha Pink Berlianto

  59-71

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