Vol. 4 No. 1 April 2024

Articles

• DETERMINANTS OF CAPITAL STRUCTURE IN INDONESIAN COMPANIES FROM 2011 - 2022

  Gideon Caprio Wilar, Valentino Budhidharma

  1-21

  • PDF

  Gideon Caprio Wilar,  Universitas Pelita Harapan,  Indonesia

  Valentino Budhidharma,  Universitas Pelita Harapan,  Indonesia

  Abstract views : 684 times | Downloads: 560 times | DOI : https://doi.org/10.19166/ms.v4i1.8204
  

• DO KEY OPINION LEADERS (KOL) MATTER IN DIGITALLY MARKETED BEAUTY PRODUCTS? THE IMPACT OF KOL ON TIKTOK

  Jacquelinda Sandra Sembel, Derinda Alika Putri

  22-34

  • PDF

  Jacquelinda Sandra Sembel,  (SINTA ID: 6807168) Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  Derinda Alika Putri,  Universitas Pelita Harapan,  Indonesia

  Abstract views : 2580 times | Downloads: 861 times | DOI : https://doi.org/10.19166/ms.v4i1.8206
  

• INDIVIDUAL WORK PERFORMANCE OF MILLENNIAL EMPLOYEES IN TERMS OF SERVANT LEADERSHIP PERCEPTION

  Oscar Jayanagara

  35-50

  • PDF

  Oscar Jayanagara,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan,  Indonesia

  Abstract views : 529 times | Downloads: 348 times | DOI : https://doi.org/10.19166/ms.v4i1.8214
  

• APPLICATION OF LEADERSHIP STYLES IN DIGITAL HEALTHCARE SYSTEMS

  Oscar Jayanagara

  51-58

  • PDF

  Oscar Jayanagara,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan,  Indonesia

  Abstract views : 643 times | Downloads: 393 times | DOI : https://doi.org/10.19166/ms.v4i1.8304
  

• E-COMMERCE’S MARKETING STRATEGY TO INCREASE CUSTOMER PREFERENCE AND SATISFACTION

  Margaretha Pink Berlianto

  59-71

  • PDF

  Margaretha Pink Berlianto,  (SINTA ID: 6650735) Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  Abstract views : 597 times | Downloads: 392 times | DOI : https://doi.org/10.19166/ms.v4i1.8306