Vol. 4 No. 1 April 2024

Articles

• DETERMINANTS OF CAPITAL STRUCTURE IN INDONESIAN COMPANIES FROM 2011 - 2022

  Gideon Caprio Wilar,  Universitas Pelita Harapan,  Indonesia

  Valentino Budhidharma,  Universitas Pelita Harapan,  Indonesia

  1-21

  DOI : https://doi.org/10.19166/ms.v4i1.8204
  

  • PDF  Views: 590 times |  Download : 427 times

• DO KEY OPINION LEADERS (KOL) MATTER IN DIGITALLY MARKETED BEAUTY PRODUCTS? THE IMPACT OF KOL ON TIKTOK

  Jacquelinda Sandra Sembel,  (SINTA ID: 6807168) Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  Derinda Alika Putri,  Universitas Pelita Harapan,  Indonesia

  22-34

  DOI : https://doi.org/10.19166/ms.v4i1.8206
  

  • PDF  Views: 1959 times |  Download : 681 times

• INDIVIDUAL WORK PERFORMANCE OF MILLENNIAL EMPLOYEES IN TERMS OF SERVANT LEADERSHIP PERCEPTION

  Oscar Jayanagara,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan,  Indonesia

  35-50

  DOI : https://doi.org/10.19166/ms.v4i1.8214
  

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• APPLICATION OF LEADERSHIP STYLES IN DIGITAL HEALTHCARE SYSTEMS

  Oscar Jayanagara,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan,  Indonesia

  51-58

  DOI : https://doi.org/10.19166/ms.v4i1.8304
  

  • PDF  Views: 548 times |  Download : 332 times

• E-COMMERCE’S MARKETING STRATEGY TO INCREASE CUSTOMER PREFERENCE AND SATISFACTION

  Margaretha Pink Berlianto,  (SINTA ID: 6650735) Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  59-71

  DOI : https://doi.org/10.19166/ms.v4i1.8306
  

  • PDF  Views: 528 times |  Download : 287 times