Vol. 4 No. 1 April 2024

Articles

• DETERMINANTS OF CAPITAL STRUCTURE IN INDONESIAN COMPANIES FROM 2011 - 2022

  Gideon Caprio Wilar, Valentino Budhidharma

  1-21

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  Gideon Caprio Wilar,  Universitas Pelita Harapan,  Indonesia

  Valentino Budhidharma,  Universitas Pelita Harapan,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 799 times | ##plugins.generic.articleMetrics.downloads##: 649 times | DOI : https://doi.org/10.19166/ms.v4i1.8204
  

• DO KEY OPINION LEADERS (KOL) MATTER IN DIGITALLY MARKETED BEAUTY PRODUCTS? THE IMPACT OF KOL ON TIKTOK

  Jacquelinda Sandra Sembel, Derinda Alika Putri

  22-34

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  Jacquelinda Sandra Sembel,  (SINTA ID: 6807168) Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  Derinda Alika Putri,  Universitas Pelita Harapan,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 2652 times | ##plugins.generic.articleMetrics.downloads##: 916 times | DOI : https://doi.org/10.19166/ms.v4i1.8206
  

• INDIVIDUAL WORK PERFORMANCE OF MILLENNIAL EMPLOYEES IN TERMS OF SERVANT LEADERSHIP PERCEPTION

  Oscar Jayanagara

  35-50

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  Oscar Jayanagara,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 551 times | ##plugins.generic.articleMetrics.downloads##: 373 times | DOI : https://doi.org/10.19166/ms.v4i1.8214
  

• APPLICATION OF LEADERSHIP STYLES IN DIGITAL HEALTHCARE SYSTEMS

  Oscar Jayanagara

  51-58

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  Oscar Jayanagara,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 685 times | ##plugins.generic.articleMetrics.downloads##: 427 times | DOI : https://doi.org/10.19166/ms.v4i1.8304
  

• E-COMMERCE’S MARKETING STRATEGY TO INCREASE CUSTOMER PREFERENCE AND SATISFACTION

  Margaretha Pink Berlianto

  59-71

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  Margaretha Pink Berlianto,  (SINTA ID: 6650735) Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 634 times | ##plugins.generic.articleMetrics.downloads##: 424 times | DOI : https://doi.org/10.19166/ms.v4i1.8306