Vol. 2 No. 1 April 2022

Articles

• Pengaruh Service Quality dan Patient Safety Expectation Terhadap Customer Satisfaction dan Customer Loyalty Pada AIC Medical Clinic di Masa Pandemi Covid-19 [The Effect of Service Quality and Patient Safety Expectation on Customer Satisfaction and Customer Loyalty on AIC Medical Clinic During the Covid-19 Pandemic]

  Ardi Kho,  Universitas Pelita Harapan,  Indonesia

  Bernard Budianto,  Universitas Pelita Harapan,  Indonesia

  Irene Antoni,  Universitas Pelita Harapan,  Indonesia

  1-14

  DOI : https://doi.org/10.19166/ms.v2i1.5289
  

  • PDF (English)  Views: 593 times |  Download : 192 times

• Social Entrepreneurship di Masa Web 2.0 [Social Entrepreneurship in the Age of Web 2.0]

  Jimmy Sab Sudirman,  Universitas Pelita Harapan,  Indonesia

  Chrisanty V. Layman,  Universitas Pelita Harapan,  Indonesia

  15-34

  DOI : https://doi.org/10.19166/ms.v2i1.5285
  

  • PDF (English)  Views: 491 times |  Download : 161 times

• Keunggulan Kompetitif PT MAK Selama Masa Pandemi Covid-19 [PT MAK's Competitive Advantage During the Covid-19 Pandemic]

  Davin Enrico,  Universitas Pelita Harapan,  Indonesia

  Jacob Donald Tan,  Universitas Pelita Harapan,  Indonesia

  35-50

  DOI : https://doi.org/10.19166/ms.v2i1.5350
  

  • PDF (English)  Views: 433 times |  Download : 168 times

• Intensi dan Perilaku Berwirausaha di Kota Tangerang Selatan [The Entrepreneurial Intention and Behavior in Tangerang Selatan]

  Florencia Putri Alfian,  Universitas Pelita Harapan,  Indonesia

  Chrisanty V. Layman,  Universitas Pelita Harapan,  Indonesia

  51-74

  DOI : https://doi.org/10.19166/ms.v2i1.5357
  

  • PDF (English)  Views: 417 times |  Download : 196 times

• Pengaruh Corporate Social Responsibility dan Corporate Image Terhadap Brand Loyalty: Studi Martha Tilaar Group di Toko Pondok Indah Mall 2 [The Influence of Corporate Social Responsibility and Corporate Image on Brand Loyalty: A Study on Martha Tilaar Group Shop at Pondok Indah Mall]

  Zoel Hutabarat,  Universitas Pelita Harapan,  Indonesia

  Asih Fitrianti,  Universitas Pelita Harapan,  Indonesia

  75-90

  DOI : https://doi.org/10.19166/ms.v2i1.5347
  

  • PDF (English)  Views: 493 times |  Download : 172 times