Vol. 1 No. 1 April 2021

Articles

• Driving Brand Loyalty in Creative Culinary Industry

  Ivan Destian Butar Butar,  Universitas Sampoerna,  Indonesia

  Mohammad Harry Pratama,  Universitas Sampoerna,  Indonesia

  Christian Haposan Pangaribuan,  Universitas Sampoerna,  Indonesia

  1-10

  DOI : https://doi.org/10.19166/ms.v1i1.3200
  

  • PDF (English)  Views: 620 times |  Download : 271 times

• Formulation Techniques of Organizational Strategies in Jakarta (Case Study: Insurance Companies in Jakarta)

  Ian Nurpatria Suryawan,  Trisakti School of Management,  Indonesia

  Yulisnada Yulisnada,  Universitas Trisakti,  Indonesia

  Denyus Mardony,  Universitas Trisakti,  Indonesia

  Jefri Lukito,  Universitas Bung Karno,  Indonesia

  11-24

  DOI : https://doi.org/10.19166/ms.v1i1.2919
  

  • PDF (English)  Views: 530 times |  Download : 227 times

• The Mediating Role of Innovation Performance Between Social Media Capability and Business Sustainability in E-Business

  Kevin Ganda Setya,  BINUS Business School Undergraduate Program, Management Department, Bina Nusantara University,  Indonesia

  Michael Agustinus,  BINUS Business School Undergraduate Program, Management Department, Bina Nusantara University,  Indonesia

  Michael Putra Sugiyanto,  BINUS Business School Undergraduate Program, Management Department, Bina Nusantara University, Jakarta,  Indonesia

  Desman Hidayat,  BINUS Entrepreneurship Center, Management Department, Bina Nusantara University,,  Indonesia

  25-40

  DOI : https://doi.org/10.19166/ms.v1i1.3111
  

  • PDF (English)  Views: 673 times |  Download : 225 times

• The Implementation of Care Coordination Model Toward Delivery of Quality Care in Private Hospital Outpatient Setting

  Rica Ricca,  Universitas Pelita Harapan,  Indonesia

  Ferdi Antonio,  Universitas Pelita Harapan,  Indonesia

  41-59

  DOI : https://doi.org/10.19166/ms.v1i1.3213
  

  • PDF (English)  Views: 894 times |  Download : 206 times

• Faktor-Faktor yang Mempengaruhi Customer Retention: Kasus dari Linkaja [Factors Affecting Customer Retention: Case of Linkaja]

  Hezekiah Andersen Yang,  Universitas Pelita Harapan,  Indonesia

  Dewi S. S. Wuisan,  Universitas Pelita Harapan,  Indonesia

  60-70

  DOI : https://doi.org/10.19166/ms.v1i1.3169
  

  • PDF (English)  Views: 926 times |  Download : 227 times

• Pengaruh Bauran Pemasaran Jasa Terhadap Inpatient Satisfaction Rumah Sakit XYZ, Bekasi [The Effect of Service Marketing Mix on Inpatient Satisfaction at Hospital XYZ, Bekasi]

  Rowny Bernhard Ginting,  Indonesia

  71-80

  DOI : https://doi.org/10.19166/ms.v1i1.3147
  

  • PDF (English)  Views: 730 times |  Download : 192 times