Vol. 1 No. 1 April 2021

Articles

• Driving Brand Loyalty in Creative Culinary Industry

  Ivan Destian Butar Butar, Mohammad Harry Pratama, Christian Haposan Pangaribuan

  1-10

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  Ivan Destian Butar Butar,  Universitas Sampoerna,  Indonesia

  Mohammad Harry Pratama,  Universitas Sampoerna,  Indonesia

  Christian Haposan Pangaribuan,  Universitas Sampoerna,  Indonesia

  Abstract views : 731 times | Downloads: 366 times | DOI : https://doi.org/10.19166/ms.v1i1.3200
  

• Formulation Techniques of Organizational Strategies in Jakarta (Case Study: Insurance Companies in Jakarta)

  Ian Nurpatria Suryawan, Yulisnada Yulisnada, Denyus Mardony, Jefri Lukito

  11-24

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  Ian Nurpatria Suryawan,  Trisakti School of Management,  Indonesia

  Yulisnada Yulisnada,  Universitas Trisakti,  Indonesia

  Denyus Mardony,  Universitas Trisakti,  Indonesia

  Jefri Lukito,  Universitas Bung Karno,  Indonesia

  Abstract views : 642 times | Downloads: 339 times | DOI : https://doi.org/10.19166/ms.v1i1.2919
  

• The Mediating Role of Innovation Performance Between Social Media Capability and Business Sustainability in E-Business

  Kevin Ganda Setya, Michael Agustinus, Michael Putra Sugiyanto, Desman Hidayat

  25-40

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  Kevin Ganda Setya,  BINUS Business School Undergraduate Program, Management Department, Bina Nusantara University,  Indonesia

  Michael Agustinus,  BINUS Business School Undergraduate Program, Management Department, Bina Nusantara University,  Indonesia

  Michael Putra Sugiyanto,  BINUS Business School Undergraduate Program, Management Department, Bina Nusantara University, Jakarta,  Indonesia

  Desman Hidayat,  BINUS Entrepreneurship Center, Management Department, Bina Nusantara University,,  Indonesia

  Abstract views : 780 times | Downloads: 313 times | DOI : https://doi.org/10.19166/ms.v1i1.3111
  

• The Implementation of Care Coordination Model Toward Delivery of Quality Care in Private Hospital Outpatient Setting

  Rica Ricca, Ferdi Antonio

  41-59

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  Rica Ricca,  Universitas Pelita Harapan,  Indonesia

  Ferdi Antonio,  Universitas Pelita Harapan,  Indonesia

  Abstract views : 991 times | Downloads: 281 times | DOI : https://doi.org/10.19166/ms.v1i1.3213
  

• Faktor-Faktor yang Mempengaruhi Customer Retention: Kasus dari Linkaja [Factors Affecting Customer Retention: Case of Linkaja]

  Hezekiah Andersen Yang, Dewi S. S. Wuisan

  60-70

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  Hezekiah Andersen Yang,  Universitas Pelita Harapan,  Indonesia

  Dewi S. S. Wuisan,  Universitas Pelita Harapan,  Indonesia

  Abstract views : 1007 times | Downloads: 310 times | DOI : https://doi.org/10.19166/ms.v1i1.3169
  

• Pengaruh Bauran Pemasaran Jasa Terhadap Inpatient Satisfaction Rumah Sakit XYZ, Bekasi [The Effect of Service Marketing Mix on Inpatient Satisfaction at Hospital XYZ, Bekasi]

  Rowny Bernhard Ginting

  71-80

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  Rowny Bernhard Ginting,  Indonesia

  Abstract views : 834 times | Downloads: 278 times | DOI : https://doi.org/10.19166/ms.v1i1.3147