Vol. 3 No. 1 April 2023

Full Issue

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Table of Contents

Articles

CREATIVITY, PROACTIVE PERSONALITY, AND ENTREPRENEURIAL INTENTION: THE ROLE OF ENTREPRENEURIAL ALERTNESS
Sean Lawrence, Patricia Patricia
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1–15
RELATIONSHIPS BETWEEN KOREAN BRAND AMBASSADOR, PRICE, AND PRODUCT QUALITY TO CUSTOMER PURCHASE DECISION ON LOCAL SKINCARE PRODUCT
Ali Akbar Fuadi, Getruda Filumena Yulius, Christian Haposan Pangaribuan
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16–31
THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR WITHIN THE SHOPEE ONLINE SHOPPING PLATFORM
Muhammad Ivan Syaugy, Dewi Wuisan
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32–40
THE COMPETITIVE ADVANTAGE OF SIDO MUNCUL: USING PESTLE, PORTER’S FIVE FORCES, AND SWOT MATRIX ANALYSIS
Ardi Kho, Jacob Donald Tan, Michael Prayogo Nugroho, Stefani Mutiara Kornelius, Sonnia Prayoga, Stephen Adi
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41–50
ARE MILENIALS AND GENERATION Z STILL INTERESTED IN ENTERPRISES POST COVID?
Axel Leonardo Valentino, Chrisanty V. Layman
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51–67