Vol. 2, No. 2, September 2022

Articles

• THE EFFECT OF CORPORATE IMAGE AND PRICE FAIRNESS ON GOJEK USER LOYALTY AND SATISFACTION

  Dinda Anisa Meldya Salsabila, Felicia Immanuela, Kurnia Hotmaida Sianturi, Yohanes Farrell Pamungkas

  87-99

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• THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AND REPURCHASE INTEREST (STUDY AT STARBUCKS)

  Aulia Adisti Husnaini Tanjung, Else Else, M. Shultan Satria, Suhail Elvari

  100-119

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• THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SHAPING CUSTOMER LOYALTY AT MCDONALD'S FAST FOOD OUTLETS IN THE JABODETABEK AREA

  Muhammad Ariq Farabi, Muhammad Marcello Bujung, Mohammad Rafi Arya Dwi Putra, Nur Riftisah

  120-135

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• THE EFFECT OF RETAIL SERVICE, HEDONIC VALUE, AND OUTLET ATMOSPHERE ON THE IMPULSE PURCHASES OF IKEA ALAM SUTERA CUSTOMERS

  Audrey Alya Shifa, Kevin Hilman Yusuf, Marbelle Ridaryanto, Nadya Estefania Brenaita

  136-147

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• THE INFLUENCE OF BRANDING CREDIBILITY ON WORD OF MOUTH THROUGH CUSTOMER SATISFACTION AND CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT INDOMARET SURABAYA SUPERMARKET

  Angelina Gayatri, Elyzabet Gultom, Imelda Fransisca, Trifena Ferren Tiwow

  148-156

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