Vol. 2, No. 2, September 2022

Articles

• THE EFFECT OF CORPORATE IMAGE AND PRICE FAIRNESS ON GOJEK USER LOYALTY AND SATISFACTION

  Dinda Anisa Meldya Salsabila,  Universitas Pelita Harapan,  Indonesia

  Felicia Immanuela,  Universitas Pelita Harapan,  Indonesia

  Kurnia Hotmaida Sianturi,  Universitas Pelita Harapan,  Indonesia

  Yohanes Farrell Pamungkas,  Universitas Pelita Harapan,  Indonesia

  87-99

  DOI : https://doi.org/10.19166/imj.v2i2.6761
  

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• THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AND REPURCHASE INTEREST (STUDY AT STARBUCKS)

  Aulia Adisti Husnaini Tanjung,  Universitas Pelita Harapan,  Indonesia

  Else Else,  Universitas Pelita Harapan,  Indonesia

  M. Shultan Satria,  PT Global Loyalty Indonesia,  Indonesia

  Suhail Elvari,  Universitas Pelita Harapan,  Indonesia

  100-119

  DOI : https://doi.org/10.19166/imj.v2i2.6762
  

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• THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SHAPING CUSTOMER LOYALTY AT MCDONALD'S FAST FOOD OUTLETS IN THE JABODETABEK AREA

  Muhammad Ariq Farabi,  Universitas Pelita Harapan,  Indonesia

  Muhammad Marcello Bujung,  Universitas Pelita Harapan,  Indonesia

  Mohammad Rafi Arya Dwi Putra,  Universitas Pelita Harapan,  Indonesia

  Nur Riftisah,  PwC Indonesia,  Indonesia

  120-135

  DOI : https://doi.org/10.19166/imj.v2i2.6763
  

  • PDF (English)  Views: 613 times |  Download : 353 times

• THE EFFECT OF RETAIL SERVICE, HEDONIC VALUE, AND OUTLET ATMOSPHERE ON THE IMPULSE PURCHASES OF IKEA ALAM SUTERA CUSTOMERS

  Audrey Alya Shifa,  Mullen Lowe Lintas Indonesia,  Indonesia

  Kevin Hilman Yusuf,  Universitas Pelita Harapan,  Indonesia

  Marbelle Ridaryanto,  Universitas Pelita Harapan,  Indonesia

  Nadya Estefania Brenaita,  Universitas Pelita Harapan,  Indonesia

  136-147

  DOI : https://doi.org/10.19166/imj.v2i2.6764
  

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• THE INFLUENCE OF BRANDING CREDIBILITY ON WORD OF MOUTH THROUGH CUSTOMER SATISFACTION AND CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT INDOMARET SURABAYA SUPERMARKET

  Angelina Gayatri,  Universitas Pelita Harapan,  Indonesia

  Elyzabet Gultom,  Universitas Pelita Harapan,  Indonesia

  Imelda Fransisca,  PT Ultra Prima Abadi,  Indonesia

  Trifena Ferren Tiwow,  Universitas Pelita Harapan,  Indonesia

  148-156

  DOI : https://doi.org/10.19166/imj.v2i2.6852
  

  • PDF (English)  Views: 462 times |  Download : 231 times