Vol. 6, No. 2, September 2026

Articles

• The Effects of Live-Streaming Characteristics on Customer Loyalty Among Street-Food Vendors in Lagos, Nigeria: An Empirical Analysis

  Ajayi Ezekiel Olalekan

  76-93

  • PDF (English)

  Ajayi Ezekiel Olalekan,  Kwara State University,  Nigeria

  ##plugins.generic.articleMetrics.abstractViews## : 42 times | ##plugins.generic.articleMetrics.downloads##: 34 times | DOI : https://doi.org/10.19166/imj.v6i2.10818
  

• Omnichannel Strategy on the 'My Suzuki' Application for Spare Parts Sales in Samarinda with SWOT and VPC Analysis

  Bambang Sunaryadie, Amanda Putri Salsabila Ridwan, Luvina Ayu Lestari, Dolores Elena Pablea, Sugeng Hariyadi

  94-104

  • PDF (English)

  Bambang Sunaryadie,  Politeknik Negeri Samarinda,  Indonesia

  Amanda Putri Salsabila Ridwan,  Politeknik Negeri Samarinda,  Indonesia

  Luvina Ayu Lestari,  Politeknik Negeri Samarinda,  Indonesia

  Dolores Elena Pablea,  Politeknik Negeri Samarinda,  Indonesia

  Sugeng Hariyadi,  Politeknik Negeri Samarinda,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 67 times | ##plugins.generic.articleMetrics.downloads##: 45 times | DOI : https://doi.org/10.19166/imj.v6i2.11204
  

• Sustainable Packaging Innovation and Customer Expectations in Fast Moving Consumer Products Manufacturing Firms

  Adeyemi Abdulwasiu Adebayo

  105-117

  • PDF (English)

  Adeyemi Abdulwasiu Adebayo,  Kwara State University,  Nigeria

  ##plugins.generic.articleMetrics.abstractViews## : 37 times | ##plugins.generic.articleMetrics.downloads##: 37 times | DOI : https://doi.org/10.19166/imj.v6i2.11279
  

• Pengaruh Design Aesthetics, Seamless Experience, dan Komunitas Digital In-App Terhadap Positive Word-Of-Mouth Mobile Banking Pada Generasi Z The Influence of Design Aesthetics, Seamless Experience, and In-App Digital Community on Positive Word-of-Mouth Mobile Banking in Generation Z

  Ikmal Muhammad Ridho, Ananda Nurul Solihah, Depy Muhamad Pauzy, Hana Rosidah, Allya Mustika Sari

  118-129

  • PDF (English)

  Ikmal Muhammad Ridho,  Universitas Perjuangan,  Indonesia

  Ananda Nurul Solihah,  Universitas Perjuangan,  Indonesia

  Depy Muhamad Pauzy,  Universitas Perjuangan,  Indonesia

  Hana Rosidah,  Universitas Perjuangan,  Indonesia

  Allya Mustika Sari,  Universitas Perjuangan,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 30 times | ##plugins.generic.articleMetrics.downloads##: 22 times | DOI : https://doi.org/10.19166/imj.v6i2.10469
  

• Community Service Program (Pengabdian Kepada Masyarakat) Changes in Gen Z Behavior in Choosing A Leading University: A Case Study at SMU Kumnamu School, June 15, 2026

  Hadi Aldo, Lady Yohana Kusnadi, Hermawan, Andry Rezeky

  130-140

  • PDF (English)

  Hadi Aldo,  Matana University,  Indonesia

  Lady Yohana Kusnadi,  Matana University,  Indonesia

  Hermawan,  Matana University,  Indonesia

  Andry Rezeky,  Matana University,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 46 times | ##plugins.generic.articleMetrics.downloads##: 27 times | DOI : https://doi.org/10.19166/imj.v6i2.11741