Indonesian Marketing Journal

Articles

• Niat Pembelian Kembali Konsumen Smartphone (Studi pada Konsumen Generasi Z) [Smartphone Consumer Repurchase Intention (A Study on Generation Z Consumers)]

  Tommy Setiawan Ruslim, Oey Hannes Widjaja, Jessica Ribka Setiawan

  67-77

  • PDF (English)

• THE INFLUENCE OF COUNTRY OF ORIGIN (JAPAN), BRAND IMAGE, PRICE PERCEPTION AND PERCEIVED QUALITY TOWARDS REPURCHASE INTENTION: EVIDENCE FROM UNIQLO BRAND IN INDONESIA

  Nicholas Felix, Pauline Henriette Pattyranie Tan

  78-91

  • PDF (English)

• THE INFLUENCE OF FOOD QUALITY, PRICE, LOCATION, AND ENVIRONMENT ON CONSUMER SATISFACTION AT DAJA HOUSE RESTAURANT, LAMPUNG

  Edward Bryan Arditanojo, Nindya Yuliani Arnis, Dewi Wuisan

  92-100

  • PDF (English)

• THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON THE CONSUMPTIVE BEHAVIOR OF GENERATION Z

  Jason Gunawan, Reynaldi Audrianto, Dewi Wuisan

  101-109

  • PDF (English)

• SERVICE QUALITY AND CONSUMER PATRONAGE IN ROBAN STORES, AWKA ANAMBRA STATE-NIGERIA: CONTENT ANALYSIS

  Okoye Joy Ndidiamaka, Chidi E. Nwokike

  110-128

  • PDF (English)