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Indonesian Marketing Journal is published by the Faculty of Economics and Business, Universitas Pelita Harapan. The aim of Indonesian Marketing Journal is to provide original research articles related to key concepts and theories in the marketing field. It is nationally accredited (Sinta 3) based on the Decree of the Minister of Education, Culture, Research, and Technology Number 355/DST/D.D1/HM.01.01/2026 dated 15 October 2024

2776-6004 (e-ISSN)

Terbitan Terkini

Vol. 6, No. 2, September 2026
Lihat Vol. 6, No. 2, September 2026
Diterbitkan: 2026-09-28

Terbitan Utuh

Articles

  • The Effects of Live-Streaming Characteristics on Customer Loyalty Among Street-Food Vendors in Lagos, Nigeria: An Empirical Analysis

    Ajayi Ezekiel Olalekan
    76-93

  • Omnichannel Strategy on the 'My Suzuki' Application for Spare Parts Sales in Samarinda with SWOT and VPC Analysis

    Bambang Sunaryadie, Amanda Putri Salsabila Ridwan, Luvina Ayu Lestari, Dolores Elena Pablea, Sugeng Hariyadi
    94-104

  • Sustainable Packaging Innovation and Customer Expectations in Fast Moving Consumer Products Manufacturing Firms

    Adeyemi Abdulwasiu Adebayo
    105-117

  • Pengaruh Design Aesthetics, Seamless Experience, dan Komunitas Digital In-App Terhadap Positive Word-Of-Mouth Mobile Banking Pada Generasi Z The Influence of Design Aesthetics, Seamless Experience, and In-App Digital Community on Positive Word-of-Mouth Mobile Banking in Generation Z

    Ikmal Muhammad Ridho, Ananda Nurul Solihah, Depy Muhamad Pauzy, Hana Rosidah, Allya Mustika Sari
    118-129

  • Community Service Program (Pengabdian Kepada Masyarakat) Changes in Gen Z Behavior in Choosing A Leading University: A Case Study at SMU Kumnamu School, June 15, 2026

    Hadi Aldo, Lady Yohana Kusnadi, Hermawan, Andry Rezeky
    130-140
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