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Indonesian Marketing Journal is published by the Faculty of Economics and Business, Universitas Pelita Harapan. The aim of Indonesian Marketing Journal is to provide original research articles related to key concepts and theories in the marketing field. It is nationally accredited (Sinta 5) based on the Decree of the Minister of Education, Culture, Research, and Technology Number 177/E/KPT/2024 dated 15 October 2024
2776-6004 (e-ISSN)
Τρέχον τεύχος
Vol. 5, No. 2, September 2025
Δημοσιευμένα:
2025-09-25
Πλήρες τεύχος
Articles
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The Concept of Price and Service Quality at PT. Lion Super Indo, Palembang City, Islamic Economic Perspective
DOI :
https://doi.org/10.19166/imj.v5i2.9984
- PDF (English) Views: 114 times | Download : 115 times
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Strategi Pemasaran Digital Menggunakan Metode SOSTAC untuk Meningkatkan Engagement Rate Akun Instagram @sahabat.petani [Digital Marketing Strategy Using the SOSTAC Method to Increase the Engagement Rate of Instagram Accounts @sahabat.petani]
DOI :
https://doi.org/10.19166/imj.v5i2.10208
- PDF (English) Views: 182 times | Download : 189 times
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Jejak Digital Ke Keputusan Pembelian: Peran Media Sosial, Electronic Word of Mouth (EWOM), dan Keyakinan pada Wisatawan Generasi Y di Jawa Tengah [Digital Footprint to Purchase Decisions: The Role of Social Media, Electronic Word of Mouth (EWOM), and Confidence in Generation Y Travelers in Central Java]
DOI :
https://doi.org/10.19166/imj.v5i2.10247
- PDF (English) Views: 125 times | Download : 116 times
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Fakultas Ekonomi dan Bisnis | Universitas Pelita Harapan | Kampus Universitas Pelita Harapan | Gedung F Lt. 12 | Lippo Karawaci, Tangerang - 15811 | Telp 021-5460901 | Fax 54210992