The Influence of Advertising and Influencer in Shaping Mineral Water Brand Purchase Intention in Jakarta, Indonesia

Authors

  • Davin Hillaro Siahaan Asia Pacific University
  • Indra Batara Siahaan Universitas Logistik & Bisnis Internasional (ULBI)

DOI:

https://doi.org/10.19166/imj.v6i1.11031

Keywords:

Social Media Advertising, Traditional Advertising, Influencer Marketing, Purchase Intention, Mineral Water, Jakarta

Abstract

Mineral water is a promising business industry in Jakarta, since Jakarta is a metropolitan city in Indonesia and has big market size. Many mineral water brands have implemented several ways of advertising. Three of those through social media, traditional, and influencer marketing. However, there is unclarity framework to identify in depth the correlations between advertising implementation on consumers’ purchase intention. This research aimed to obtain which type has the most influential effect. A quantitative study has been conducted, maximizing several tests from SPSS for the data gathered through online questionnaire from 222 respondents from multiple demographic variables. The results uncovered that all three variables identified had positive correlations on purchase intention, which social media advertising showed the strongest relationship. This result answers previous research mentioned there is no clear framework and clarity in identifying the more attractive advertising influences on higher purchase intention, and which type of advertising dominantly influences. Therefore, the role of integrated marketing communications is advisable to be implemented. This research can be utilized as a guide for marketing managers in creating marketing strategies, as a reference for the next researcher, and readers to enrich knowledge especially in aspect of advertising strategies.

References

Agil, H., Ahmad, A. L., & Azlan, A. A. (2022). The impact of social media advertising features on the purchase intention of the Malay millennial consumer. Search Journal of Media and Communication Research, 14(3), 59–73. http://search.taylors.edu.my/

Akayleh, F. A. (2021). The influence of social media advertising on consumer behaviour. Middle East Journal of Management, 8(4), 344–366. https://doi.org/10.1504/MEJM.2021.10037485

Alatas, H., Karyatun, S., & Digdowiseiso, K. (2023). The influence of product quality, price perception, and promotion on the purchase decision of aqua brand drinking water in the Jakarta Area Final Project. Jurnal Syntax Admiration, 4(4), 517–530. https://doi.org/10.46799/jsa.v4i4.833

Angraini, N. (2023). Social media marketing influencer: Literature review on promotional strategies using the influence of social media celebrities. International Journal of Economic Research and Financial Accounting, 1(4), 169–175. https://doi.org/10.55227/ijerfa.v1i4.42

Belanche, D., Casaló, L. V., Flavián, M., & Ibáñez-Sánchez, S. (2021). Understanding influencer marketing: The role of congruence between influencers, products and consumers. Journal of Business Research, 132, 186–195. https://doi.org/10.1016/j.jbusres.2021.03.067

Bosnjak, M., Ajzen, I., & Schmidt, P. (2020). The theory of planned behavior: Selected recent advances and applications. Europe’s Journal of Psychology, 16(3), 352–356. https://doi.org/10.5964/ejop.v16i3.3107

Conner, M. (2020). Theory of planned behavior. In G. Tenenbaum, R. C. Eklund, & N. Boiangin (Eds.), Handbook of sport psychology: Social perspectives, cognition, and applications (4th ed., pp. 3–18). John Wiley & Sons. https://doi.org/10.1002/9781119568124.ch1

Ducoffe, R. H. (1996). Advertising value and advertising on the web. Journal of Advertising Research, 36(5), 21–35.

Falebita, O. A., Ogunlusi, C. F., & Adetunji, A. T. (2020). A review of advertising management and its impact on consumer behaviour. International Journal of Agriculture Innovation, Technology and Globalisation, 1(4), 354–374. https://doi.org/10.1504/IJAITG.2020.111885

Field, A. (2024). Discovering statistics using IBM SPSS statistics (6th ed.). SAGE Publications.

Godbilla, U., & Kiran, D. S. (2025). A comparative analysis of traditional and digital marketing strategies in era of e-commerce. International Journal of Engineering, Business and Management (IJEBM), 9(3), 1–19. https://doi.org/10.22161/ijebm.9.3.1

Husnain, M., & Toor, A. (2017). The impact of social network marketing on consumer purchase intention in Pakistan: Consumer engagement as a mediator. Asian Journal of Business and Accounting, 10(1), 167–199. https://ajba.um.edu.my/index.php/AJBA/article/view/3478

Isyanto, P., Sapitri, R. G., & Sinaga, O. (2020). Micro influencers marketing and brand image to purchase intention of cosmetic products focallure. Systematic Reviews in Pharmacy, 11(1), 601–605. https://dx.doi.org/10.5530/srp.2020.1.75

Izah, S. C., Sylva, L., & Hait, M. (2023). Cronbach’s alpha: A cornerstone in ensuring reliability and validity in environmental health assessment. ES Energy & Environment, 23, 1–14. https://doi.org/10.30919/esee1057

Jimenez, I. A. C., Acevedo, J. S. G., Olivetti, E. C., Marcolin, F., Ulrich, L., Moos, S., & Vezzetti, E. (2023). User engagement comparison between advergames and traditional advertising using EEG: Does the user’s engagement influence purchase intention? Electronics, 12(1), 1–17. https://doi.org/10.3390/electronics12010122

Karunarathne, E. A. C. P., & Thilini, W. A. (2022). Advertising value constructs’ implication on purchase intention: Social media advertising. Management Dynamics in the Knowledge Economy, 10(3), 287–303. https://doi.org/10.2478/mdke-2022-0019

Komalasari, F., Christianto, A., & Ganiarto, E. (2021). Factors influencing purchase intention in affecting purchase decision: A study of e-commerce customer in Greater Jakarta. Bisnis & Birokrasi: Jurnal Ilmu Administrasi dan Organisasi, 28(1), 1–12. https://doi.org/10.20476/jbb.v28i1.1290

Korenkova, M., Maros, M., Levicky, M., & Fila, M. (2020). Consumer perception of modern and traditional forms of advertising. Sustainability, 12(23), 1–25. https://doi.org/10.3390/su12239996

Lee, H. W. (2025). Harnessing social media influence: The impact of advertising values on consumer decisions through the AIDA Model. SSRN, 1(1), 1–42. https://doi.org/10.2139/ssrn.5225670

Leung, F. F., Gu, F. F., Li, Y., Zhang, J. Z., & Palmatier, R. W. (2022). Influencer marketing effectiveness. Journal of Marketing, 86(6), 93–115. https://doi.org/10.1177/00222429221102889

Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501

Manafe, L. A., & Pramita, K. (2022). Personal selling implementation and AIDA model; Attention, interest, desire, action. International Journal of Entrepreneurship and Business Development, 5(3), 487–494. https://doi.org/10.29138/ijebd.v5i3.1846

Misra, V., & Dwivedi, S. (2021). The influence of traditional advertising determinants on young consumers’ purchase decision. Middle East Journal of Management, 9(2), 146–161. https://doi.org/10.1504/MEJM.2021.10038455

Munawwaroh, R. T., Chamidah, S., & Wijianto, W. (2025). The influence of social influence and product variations on purchasing decisions ideania flowery in Ponorogo with purchase intention as an intervening variable. Jurnal Manajerial, 12(1), 151–173. https://doi.org/10.30587/jurnalmanajerial.v12i01.9377

Mustafa, S., & Al-Abdallah, G. M. (2020). The evaluation of traditional communication channels and its impact on purchase decision. Management Science Letters, 10(7), 1521–1532. https://doi.org/10.5267/j.msl.2019.12.014

Paramita, E., Humaidi, S., & Darmawan, Y. (2023). Rainfall characteristics in Medan City with pearson correlation analysis (case study of February 27, 2022). Prisma Sains : Jurnal Pengkajian Ilmu dan Pembelajaran Matematika Dan IPA IKIP Mataram, 11(2), 561–568. https://doi.org/10.33394/j-ps.v11i2.7852

Pasau, R. L., & Belgiawan, P. F. (2022). Business strategy to increase sales performance: Case study of a mineral water product in Indonesia. International Journal of Current Science Research and Review, 5(12), 4772–4782. https://doi.org/10.47191/ijcsrr/V5-i12-38

Qader, K. S., Hamza, P. A., Othman, R. N., Anwer, S. A., Hamad, H. A., Gardi, B., & Ibrahim, H. K. (2022). Analyzing different types of advertising and its influence on customer choice. International Journal of Humanities and Education Development, 4(6), 8–21. https://doi.org/10.22161/jhed.4.6.2

Rausch, T. M., & Kopplin, C. S. (2021). Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothing. Journal of Cleaner Production, 278, 1–15. https://doi.org/10.1016/j.jclepro.2020.123882

Ren, W., Liu, B., Liang, L., Li, X., & Li, H. (2022). The effectiveness between influencer marketing and traditional advertising in the cosmetics & skin care industry. International Conference on Business and Policy Studies (pp. 610–617). https://doi.org/10.1007/978-981-19-5727-7_62

Saunders, M., Lewis, P., & Thornhill, A. (2023). Research methods for business students (9th ed.). Pearson.

Sin, C. W., Hym-Fai, L., Hui, N. Y., Rong, T. J., & Shuin, W. Y. (2022). Factors influencing customer’s online purchase intention amongst generation Z. Universiti Tunku Abdul Rahman.

Sok, J., Borges, J. R., Schmidt, P., & Ajzen, I. (2021). Farmer behaviour as reasoned action: A critical review of research with the theory of planned behaviour. Journal of Agricultural Economics, 72(2), 388–412. https://doi.org/10.1111/1477-9552.12408

Sokolova, K., & Kefi, H. (2020). Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53, 1–12. https://doi.org/10.1016/j.jretconser.2019.01.011

Soong, V. V. (2023). Factors of social media influencer on online purchase intention among Generation Z [Skripsi, Universiti Tunku Abdul Rahman]. http://eprints.utar.edu.my/6288/

Uzeed, N. A. B. A., Darwis, M. B. M. F., Hisham, A. A. B. A., & Zaini, N. A. A. B. M. (2020). Final year project proposal explore how social media influencer affect consumer purchase intention [Skripsi, Politeknik Sultan Salahuddin Abdul Aziz Shah, Commerce Department]. Institutional Repository at Politeknik Sultan Salahuddin Abdul Aziz Shah. http://repository.psa.edu.my/handle/123456789/2162

Vitalis, P. O., Onyejelem, T. E., & Okuneye, A. P. (2023). Understanding advertising in the era of social media. Information System and Smart City, 3(1), 1–12. https://doi.org/10.59400/issc.v3i1.502

World Population Review. (2025). Jakarta population 2025. https://worldpopulationreview.com/cities/indonesia/jakarta#population

Downloads

Published

2026-04-30

Issue

Vol. 6, No. 1, April 2026

Section

Articles

License

Copyright (c) 2026 Davin Hillaro Siahaan, Indra Batara Siahaan

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website). The final published PDF should be used and bibliographic details that credit the publication in this journal should be included.