Indonesian Marketing Journal

Articles

• Healthy Food Marketing Across Consumer and Retail Levels: A Descriptive Comparative Analysis of Perception

  James Tandy,  UPH College,  Indonesia

  1-11

  DOI : https://doi.org/10.19166/imj.v6i1.10521
  

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• A Multiple Linear Regression Analysis of Tiktok’s Marketing Strategies and E-Commerce Sustainability in Greater Jakarta, Indonesia

  Michael Lizar,  Atma Jaya Catholic University,  Indonesia

  12-31

  DOI : https://doi.org/10.19166/imj.v6i1.10719
  

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• Persepsi Mahasiswa terhadap Keputusan Pembelian Buah di Pasar Lokal dan Supermarket di Kecamatan Indralaya Students' Perception of Fruit Purchase Decisions at Local Markets and Supermarkets in Indralaya District

  Kiara Margaretha Purba,  Universitas Sriwijaya,  Indonesia

  Amanda,  Universitas Sriwijaya,  Indonesia

  Syahda Athallah Doris,  Universitas Sriwijaya,  Indonesia

  Muhammad Huanza,  Universitas Sriwijaya,  Indonesia

  Merna Ayu Sulastri,  Universitas Sriwijaya,  Indonesia

  32-48

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• The Influence of Advertising and Influencer in Shaping Mineral Water Brand Purchase Intention in Jakarta, Indonesia

  Davin Hillaro Siahaan,  Asia Pacific University,  Indonesia

  Indra Batara Siahaan,  Universitas Logistik & Bisnis Internasional (ULBI),  Indonesia

  49-62

  DOI : https://doi.org/10.19166/imj.v6i1.11031
  

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• The Effect of Source Credibility and Argument Quality in Smartphone Reviews on YouTube Towards Purchase Intention

  Margaretha Pink Berlianto,  Universitas Pelita Harapan,  Indonesia

  63-75

  DOI : https://doi.org/10.19166/imj.v6i1.11095
  

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