Vol. 6, No. 1, April 2026
Articles
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Healthy Food Marketing Across Consumer and Retail Levels: A Descriptive Comparative Analysis of Perception
DOI :
https://doi.org/10.19166/imj.v6i1.10521
- PDF (English) Views: 7 times | Download : 3 times
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The Influence of Advertising and Influencer in Shaping Mineral Water Brand Purchase Intention in Jakarta, Indonesia
DOI :
https://doi.org/10.19166/imj.v6i1.11031
- PDF (English) Views: 4 times | Download : 2 times
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The Effect of Source Credibility and Argument Quality in Smartphone Reviews on YouTube Towards Purchase Intention
DOI :
https://doi.org/10.19166/imj.v6i1.11095
- PDF (English) Views: 3 times | Download : 3 times