Vol. 1, No. 1, April 2021

Articles

• THE RELATIONSHIP BETWEEN CONSUMER ETHNOCENTRISM AND PRODUCT NEEDS ON PURCHASE INTENTION IN PERSPECTIVE OF INDONESIAN CONSUMERS FOR CHINESE PRODUCTS ON TOKOPEDIA

  Cindy Boennawan,  Universitas Pelita Harapan,  Indonesia

  Dewi Wuisan,  Universitas Pelita Harapan,  Indonesia

  1-10

  DOI : https://doi.org/10.19166/imj.v1i1.4012
  

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• PENGARUH MODERASI DARI COUNTRY OF ORIGIN DAN PRODUCT TYPE TERHADAP HUBUNGAN ANTARA BRAND EQUITY TERHADAP REPURCHASE INTENTION DAN WORD OF MOUTH DALAM BRAND APPLE IPHONE [EFFECT OF MODERATION OF COUNTRY OF ORIGIN AND PRODUCT TYPE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND REPURCHASE INTENTION AND WORD OF MOUTH IN BRAND APPLE IPHONE]

  Kevin Kamal,  Universitas Pelita Harapan,  Indonesia

  Dewi Wuisan,  Universitas Pelita Harapan,  Indonesia

  11-25

  DOI : https://doi.org/10.19166/imj.v1i1.4013
  

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• THE EFFECT OF PERCEIVED PRODUCT QUALITY, BRAND IMAGE, AND PROMOTION ON CUSTOMER PURCHASE INTENTION (CASE OF ZARA CUSTOMERS IN GRAND INDONESIA, JAKARTA)

  Yonathan Delvonvio Kent,  Universitas Pelita Harapan,  Indonesia

  Innocentius Bernarto,  Universitas Pelita Harapan,  Indonesia

  26-37

  DOI : https://doi.org/10.19166/imj.v1i1.4005
  

  • PDF (English)  Views: 748 times |  Download : 259 times

• IMPACT OF CORPORATE SOCIAL RESPONSIBILITY, GENERAL ATTITUDE, TRUST AND PERCEIVED CONSUMER EFFECTIVENESS ON PURCHASE INTENTION (CASE OF H&M CUSTOMERS IN JABODETABEK)

  Valerie Aurora Gunawan,  Universitas Pelita Harapan,  Indonesia

  Innocentius Bernarto,  Universitas Pelita Harapan,  Indonesia

  38-50

  DOI : https://doi.org/10.19166/imj.v1i1.4006
  

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• MARKETING MIX STRATEGY FORMULATION AND CREATING VALUE CO-CREATION IN SCHOOL EDUCATION

  Rudy Pramono,  Universitas Pelita Harapan,  Indonesia

  Adi Abdurahman,  Bogor Raya School,  Indonesia

  Juliana Juliana,  Universitas Pelita Harapan,  Indonesia

  51-65

  DOI : https://doi.org/10.19166/imj.v1i1.5105
  

  • PDF (English)  Views: 858 times |  Download : 211 times