Vol. 3, No. 2, September 2023

Articles

• Niat Pembelian Kembali Konsumen Smartphone (Studi pada Konsumen Generasi Z) [Smartphone Consumer Repurchase Intention (A Study on Generation Z Consumers)]

  Tommy Setiawan Ruslim,  Universitas Tarumanagara,  Indonesia

  Oey Hannes Widjaja,  Universitas Tarumanagara Jakarta,  Indonesia

  Jessica Ribka Setiawan,  Universitas Tarumanagara,  Indonesia

  67-77

  DOI : https://doi.org/10.19166/imj.v3i2.8152
  

  • PDF  Views: 358 times |  Download : 170 times

• THE INFLUENCE OF COUNTRY OF ORIGIN (JAPAN), BRAND IMAGE, PRICE PERCEPTION AND PERCEIVED QUALITY TOWARDS REPURCHASE INTENTION: EVIDENCE FROM UNIQLO BRAND IN INDONESIA

  Nicholas Felix,  PT. Satya Djaya Raya Trading Coy,  Indonesia

  Pauline Henriette Pattyranie Tan,  (SINTA ID: 6693818, SCOPUS ID: 57216621997) Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  78-91

  DOI : https://doi.org/10.19166/imj.v3i2.8330
  

  • PDF  Views: 514 times |  Download : 258 times

• THE INFLUENCE OF FOOD QUALITY, PRICE, LOCATION, AND ENVIRONMENT ON CONSUMER SATISFACTION AT DAJA HOUSE RESTAURANT, LAMPUNG

  Edward Bryan Arditanojo,  Universitas Pelita Harapan,  Indonesia

  Nindya Yuliani Arnis,  Universitas Pelita Harapan,  Indonesia

  Dewi Wuisan,  Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  92-100

  DOI : https://doi.org/10.19166/imj.v3i2.8506
  

  • PDF  Views: 304 times |  Download : 157 times

• THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON THE CONSUMPTIVE BEHAVIOR OF GENERATION Z

  Jason Gunawan,  Universitas Pelita Harapan,  Indonesia

  Reynaldi Audrianto,  Universitas Pelita Harapan,  Indonesia

  Dewi Wuisan,  Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  101-109

  DOI : https://doi.org/10.19166/imj.v3i2.8508
  

  • PDF  Views: 843 times |  Download : 416 times

• SERVICE QUALITY AND CONSUMER PATRONAGE IN ROBAN STORES, AWKA ANAMBRA STATE-NIGERIA: CONTENT ANALYSIS

  Okoye Joy Ndidiamaka,  Nnamdi Azikiwe University Awka,  Nigeria

  http://orcid.org/0009-0006-6934-2369

  Chidi E. Nwokike,  Chukwuemeka Odumegwu Ojukwu University Igbariam,  Nigeria

  110-128

  DOI : https://doi.org/10.19166/imj.v3i2.8654
  

  • PDF  Views: 565 times |  Download : 218 times