Vol. 3, No. 2, September 2023

View Vol. 3, No. 2, September 2023
Published: 2023-09-30

Full Issue

Articles

  • Niat Pembelian Kembali Konsumen Smartphone (Studi pada Konsumen Generasi Z) [Smartphone Consumer Repurchase Intention (A Study on Generation Z Consumers)]

    Tommy Setiawan Ruslim, Oey Hannes Widjaja, Jessica Ribka Setiawan
    67-77

  • THE INFLUENCE OF COUNTRY OF ORIGIN (JAPAN), BRAND IMAGE, PRICE PERCEPTION AND PERCEIVED QUALITY TOWARDS REPURCHASE INTENTION: EVIDENCE FROM UNIQLO BRAND IN INDONESIA

    Nicholas Felix, Pauline Henriette Pattyranie Tan
    78-91

  • THE INFLUENCE OF FOOD QUALITY, PRICE, LOCATION, AND ENVIRONMENT ON CONSUMER SATISFACTION AT DAJA HOUSE RESTAURANT, LAMPUNG

    Edward Bryan Arditanojo, Nindya Yuliani Arnis, Dewi Wuisan
    92-100

  • THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON THE CONSUMPTIVE BEHAVIOR OF GENERATION Z

    Jason Gunawan, Reynaldi Audrianto, Dewi Wuisan
    101-109

  • SERVICE QUALITY AND CONSUMER PATRONAGE IN ROBAN STORES, AWKA ANAMBRA STATE-NIGERIA: CONTENT ANALYSIS

    Okoye Joy Ndidiamaka, Chidi E. Nwokike
    110-128