About the Journal
Indonesian Marketing Journal is published by the Faculty of Economics and Business, Universitas Pelita Harapan. The aim of Indonesian Marketing Journal is to provide original research articles related to key concepts and theories in the marketing field. It is nationally accredited (Sinta 5) based on the Decree of the Minister of Education, Culture, Research, and Technology Number 177/E/KPT/2024 dated 15 October 2024
2776-6004 (e-ISSN)
Current Issue
Vol. 5, No. 2, September 2025
Published:
2025-09-25
Full Issue
Articles
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The Concept of Price and Service Quality at PT. Lion Super Indo, Palembang City, Islamic Economic Perspective
DOI :
https://doi.org/10.19166/imj.v5i2.9984
- PDF Views: 88 times | Download : 87 times
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Strategi Pemasaran Digital Menggunakan Metode SOSTAC untuk Meningkatkan Engagement Rate Akun Instagram @sahabat.petani [Digital Marketing Strategy Using the SOSTAC Method to Increase the Engagement Rate of Instagram Accounts @sahabat.petani]
DOI :
https://doi.org/10.19166/imj.v5i2.10208
- PDF Views: 123 times | Download : 123 times
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Jejak Digital Ke Keputusan Pembelian: Peran Media Sosial, Electronic Word of Mouth (EWOM), dan Keyakinan pada Wisatawan Generasi Y di Jawa Tengah [Digital Footprint to Purchase Decisions: The Role of Social Media, Electronic Word of Mouth (EWOM), and Confidence in Generation Y Travelers in Central Java]
DOI :
https://doi.org/10.19166/imj.v5i2.10247
- PDF Views: 114 times | Download : 98 times
Indonesian Marketing Journal has been indexed by:
Indonesian Marketing Journal is a member of:
Fakultas Ekonomi dan Bisnis | Universitas Pelita Harapan | Kampus Universitas Pelita Harapan | Gedung F Lt. 12 | Lippo Karawaci, Tangerang - 15811 | Telp 021-5460901 | Fax 54210992