The Impact of Creativity, Leadership, Networking, and Organizational Innovation toward Organizational Performance on Content Creator Agency in Surabaya

Συγγραφείς

  • Hananiel Gunawan UPH Surabaya Campus
  • Priscilla Napitupulu UPH Surabaya Campus
  • Janice Siahaya UPH Surabaya Campus

Λέξεις-κλειδιά:

Creativity, Leadership, Networking, Organizational Innovation, Organizational Performance, Digital Content Creator

Περίληψη

This study examines the impact of creativity, leadership, networking, and organizational innovation on organizational performance among digital content creators in Surabaya. As the creative digital economy grows rapidly, content creators face intense competition that demands not only creativity but also strategic management capabilities. Creativity is essential in producing unique and engaging content, while leadership shapes vision, direction, and motivation. While leadership provides direction and motivation for sustainable growth. Networking enables collaboration with peers, platforms, and clients, expanding market reach and resource access. Organizational innovation, meanwhile, drives continuous improvement in content, processes, and business models. Using a quantitative approach, data were collected from digital content creators operating in Surabaya and analyzed to test the relationships between the proposed variables. The findings are expected to highlight how these four strategic management dimensions contribute to enhanced organizational performance in the creative digital sector. This study provides both theoretical insights and practical implications for entrepreneurs, policymakers, and educators to strengthen the competitiveness of local digital content creators.

Αναφορές

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Λήψεις

Δημοσιευμένα

2025-12-10

Τεύχος

Τόμ. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)

Ενότητα

Articles

Άδεια

Creative Commons License

Αυτή η εργασία είναι αδειοδοτημένη υπό το CC Αναφορά Δημιουργού – Μη Εμπορική Χρήση – Παρόμοια Διανομή 4.0.