Designing a Campaign for Water Conservation Through Social Media

Περίληψη

Water is a crucial substance for human life, both for bodily needs and daily activities. Groundwater is the most commonly consumed water source by the public, especially in the capital city of Jakarta. Besides being easily accessible, groundwater is also very affordable because it is inexpensive and does not require monthly payments like PDAM water. Unregulated groundwater drilling by the government can negatively impact groundwater quality. If this continues, the groundwater quality in Jakarta could deteriorate to the point of being unfit for consumption. As an information and education medium, a campaign through Instagram social media can be a solution, providing a fun and interactive means of conveying information effectively. The design process involves several stages, including data collection through questionnaires distributed to the target audience, literature studies, expert interviews, and beta testing. The result of the design is 12 main social media contents, along with several supporting media. Beta testing shows positive responses from the audience regarding understanding and interest in water conservation.