Commercial Video Tourism of Lawu Susu Village as Promotional Media Designing a Company Profile Video for Kampung Susu Lawu Tourism as Promotional Media

Περίληψη

Milk is an essential food ingredient because it contains nutrients that the body needs. Cow’s milk has high nutritional value and has become necessary in human food consumption patterns. Kampung Susu Lawu (Lawu Milk Village) Agrotourism, located in Singolangu Hamlet, Magetan, East Java, is an integrated natural tourism concept with a dairy farming center with a 7,000 liters/day production capacity. Since it was founded on March 14, 2019, Kampung Lawu Agrotourism has yet to be widely known to the public. Therefore, promotional media is needed to increase visits to Kampung Susu Lawu and, at the same time, improve people’s purchasing power for milk products and their variants. Promotional videos ultimately became the promotional media for Kampung Susu Lawu because of their flexibility and adaptive nature when presented on various social media platforms that are currently trending. These efforts will help improve the regional economy.