Visual Identity and Packaging Design for SME Product “Nisa Rasa” in BEDA’KAN 17

Abstract

The BEDA’KAN program, a collaboration between DJKI and AsprodiDKV, supports SMEs in redesigning their packaging to boost business growth. Focusing on SMEs in the Ibu Kota Nusantara (IKN) region, the program includes Nisa Rasa, owned by Mrs. Al Aliyah, known for its fried shallots. This project aims to enhance Nisa Rasa’s visual identity and packaging, addressing branding issues and expanding market appeal from traditional markets to modern retail. The redesign process involves research, concept development, and finalization, resulting in two design alternatives inspired by Sundanese culture. The chosen design emphasizes practicality, friendliness, and quality, aiming to strengthen Nisa Rasa’s market presence and consumer engagement.