Visual Identity and Packaging Design for Coffee Substitute Beverage from Durian Seeds

Abstract

Coffee is a ubiquitous part of daily life worldwide, yet it can cause digestive issues for some individuals. This concern has sparked interest in gentler alternatives such as Ducoff, a coffee substitute crafted from discarded durian seeds. Developed by students at Pelita Harapan University, Ducoff boasts minimal caffeine content (0.48mg ± 0.02%), making it suitable for those sensitive to caffeine. Beyond health considerations, Ducoff promotes sustainability by repurposing durian seeds, appealing to environmentally-conscious consumers. Collaborating with a Visual Communication Design student, Ducoff’s visual identity and packaging emphasize modernity and clarity. The design criteria of Ducoff highlight informative communication, premium aesthetics, portability, durability, and the preservation of product freshness.