“The A Team” Working Strategy of AEDI Design Bureau in Achieving Optimal Design

Abstract

Every design consultant has a strategy that serves as the foundation for running operations effectively to achieve a shared vision as a team. This strategy will define every step that needs to be taken by the team to be able to face every challenge, as well as maintain and continue to develop the company. The team consists of various individuals with different traits and characters. Therefore, a team in a design consultant needs proper strategy for planning and design standardization to provide a single reference view and attitude for individuals to provide optimal performance. This research discusses how AEDI Design Bureau achieves its optimal design standard, through “The A Team” working strategy. The analysis technique was conducted using an intrinsic case study. Data collection was carried out by the author acting as an observer participant and insider researcher, as well as using interview techniques, during the author’s internship program at AEDI Design Bureau, within the period of 10 months.