Strategy Innovation Recovery Supporting Tourism Industry in The New Normal (Case study: Perspective Tourism Development in Yogyakarta)

Isdarmanto Isdarmanto, Rudi Susanto, Amin Kiswantoro


The empirical phenomenon of the pandemic issue, which has changed the life order of the Tourism Industry was very troubling for all social life arrangements, people must understand and follow various government policy rules to prevent the spread of the Covid virus from spreading again. The community is required to make a recovery to be able to rise from the economic downturn and are forced to make various innovations in the new normal order. The implications of the pandemic have affected social, cultural, religious, political, government, education and tourism aspects of life. Innovative strategic efforts from various opportunities and challenges must be able to be taken seriously by all communities and tourism observers (Penta Helix) have to be able restore the regional tourism industry by daring to reopen the doors of existing tourism destinations, although they must consistently follow health protocol policies. This study uses qualitative research methods that are more relevant to accommodate various variables that must be researched, studied, and analyzed from the root of the problem empirically. The purpose of this research is to build the psychological perception of the community in supporting the recovery of the regional tourism industry. The community consciously sees the existing conditions and must be able to create innovations to support their families from various online micro retail business gaps. Opportunities and challenges to create innovations for potential businesses must continue to be empowered, especially the restoration of the regional tourism industry in a sustainable manner to maintain the future survival of the community.



Tourism; pandemic; Innovation, Penta helix

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