PERAN PRAKTIK LEAN, STRATEGI MANAJEMEN INOVASI DAN ORIENTASI LINGKUNGAN PADA KEBERLANJUTAN ORGANISASI MELALUI MANAJEMEN RANTAI PASOKAN HIJAU PADA INDUSTRI E-COMMERCE DI INDONESIA [THE ROLE OF LEAN PRACTICES, INNOVATION MANAGEMENT STRATEGIES AND ENVIRONMENTAL ORIENTATION IN ORGANIZATIONAL SUSTAINABILITY THROUGH GREEN SUPPLY CHAIN MANAGEMENT IN THE E-COMMERCE INDUSTRY IN INDONESIA]
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https://doi.org/10.19166/derema.v17i1.5128##semicolon##
Green supply chain management##common.commaListSeparator## lean practices##common.commaListSeparator## management strategies##common.commaListSeparator## environmental orientation##common.commaListSeparator## organizational sustainability要旨
Green supply chain management (GSCM) is an initiative that is growing in popularity across organizations. The e-commerce industry, which is currently growing rapidly, has triggered the activities of the logistics industry to also grow and have an impact on the environment. This study aims to study the role of lean practices, innovation management strategies and environmental orientation on organizational sustainability through green supply chain management in the e-commerce industry in Indonesia. This study uses a sample of 115 respondents with managerial level from the four largest e-commerce companies in Indonesia with the assumption that a population of 362 people is processed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this study indicate that directly, innovation performance has no significant effect on green supply chain (0.309 < 1.65), lean practices have a significant and positive effect on green supply chain (2.497 > 1.65), environmental orientation has a significant and positive effect on green supply chain (2.757 < 1.65), and green supply chain have a significant and positive effect on sustainability performance (10.393 < 1.65). Indirectly, it can be seen that innovation performance has no significant effect on sustainable performance through green supply chains (0.298 < 1.65), lean practices have a significant and positive effect on sustainable performance through green supply chains (2.123 > 1.65), and orientation the environment has a significant and positive effect on sustainable performance through green supply chains (2.376 < 1.65) in the e-commerce industry in Indonesia.
Bahasa Indonesia Abstrak: Manajemen rantai pasokan hijau (GSCM) adalah inisiatif yang semakin populer di berbagai organisasi. Industri e-commerce yang saat ini sedang bertumbuh pesat memicu aktivitas industri logistik yang juga bertumbuh dan turut memberi dampak terhadap lingkungan. Penelitian ini bertujuan untuk mempelajari peran dari praktik lean, strategi manajemen inovasi dan orientasi lingkungan pada keberlanjutan organisasi melalui manajemen rantai pasok hijau pada industri e-commerce di Indonesia. Penelitian ini menggunakan sampel 115 responden di level manajerial dari empat perusahaan e-commerce terbesar di Indonesia dengan asumsi jumlah populasi 362 orang yang diolah dengan piranti lunak Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa secara langsung, kinerja inovasi tidak berpengaruh signifikan terhadap rantai pasok hijau (0,309 < 1,65), praktik lean berpengaruh signifikan dan positif terhadap rantai pasok hijau (2,497 > 1,65), orientasi lingkungan berpengaruh signifikan dan positif terhadap rantai pasok hijau (2,757 < 1,65), dan rantai pasok hijau berpengaruh signifikan dan positif terhadap kinerja keberlanjutan (10,393 < 1,65). Secara tidak langsung, dapat dilihat bahwa kinerja inovasi tidak berpengaruh signifikan terhadap kinerja berkelanjutan melalui rantai pasok hijau (0,298 < 1,65), praktik lean berpengaruh signifikan dan positif terhadap kinerja berkelanjutan melalui rantai pasok hijau (2,123 > 1,65), dan orientasi lingkungan berpengaruh signifikan dan positif terhadap kinerja berkelanjutan melalui rantai pasok hijau (2,376 < 1,65) pada industri e-commerce di Indonesia.
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