PREDICTING CONTINUED USAGE INTENTION BASED ON FIT CONFIDENCE, INNOVATINESS, IMMERSION, AND USER PERCEIVED VALUES

William; Sabrina Sihombing

doi:10.19166/derema.v21i1.10923

Autor/innen

William Liu
Sabrina Sihombing Universitas Pelita Harapan

DOI:

https://doi.org/10.19166/derema.v21i1.10923

Schlagworte:

Fit Confidence, Innovativeness, Perceived Hedonic, Immersion, Utilitarian Value

Abstract

This study aims to analyze the influence of fit confidence, innovativeness, and immersion on continued usage intention through perceived hedonic value, utilitarian value, and social value. The research approach employed a quantitative method with a survey method of AR-based application users, with a purposive sampling technique to ensure respondents were relevant users. Data analysis was conducted using Structural Equation Modeling (SEM) to test the direct and indirect relationships between variables. The results showed that not all proposed hypotheses were empirically proven; however, several variables such as immersion and social value were shown to have a significant influence on continued usage intention. These findings confirm that the level of user engagement and perceived social value are important factors in driving continued usage intention towards AR technology. This study provides theoretical contributions to the digital marketing literature as well as practical implications for developers and marketers in designing engaging and valuable user experiences.

Literaturhinweise

Addin, F. N., Fauzi, A., Kusuma Adas, A., Abiyyu Azra, G., Febranka, R., & Benardi, M. F. (2024). Analisa penggunaan augmented reality di IKEA. Jurnal Inovasi Global, 2(7). https://doi.org/10.58344/jig.v2i6

Akdim, K., Casaló, L. V., & Flavián, C. (2022). The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps. Journal of Retailing and Consumer Services, 66, 102888. https://doi.org/10.1016/j.jretconser.2021.102888

Chen, Y., Zhao, L., & Xu, Q. (2023). Utilitarian and hedonic motivations in digital platform usage: Effects on satisfaction and continuance intention. Journal of Business Research, 158, 113694. https://doi.org/10.1016/j.jbusres.2023.113694

Davis, L., & Aslam, U. (2024). Analyzing consumer expectations and experiences of augmented reality (AR) apps in the fashion retail sector. Journal of Retailing and Consumer Services, 76, 103577.

Hamari, J., Malik, A., Koski, J., & Johri, A. (2020). Uses and gratifications of Pokémon Go: Why do people play mobile location-based augmented reality games? International Journal of Human-Computer Interaction, 36(5), 437–449.

Hennig-Thurau, T., Aliman, D., Herting, A., Cziehso, G., Linder, M., & Kübler, R. (2022). Social interactions in the metaverse: Framework, initial evidence, and research roadmap. Journal of the Academy of Marketing Science, 51. https://doi.org/10.1007/s11747-022-00908-0

Jo, H. (2022). Antecedents of continuance intention of social networking services (SNS): Utilitarian, hedonic, and social contexts. Mobile Information Systems, 2022, 7904124. https://doi.org/10.1155/2022/7904124

Kim, W. B., K., C., & K., K. (2025). Relationships among consumer innovativeness, learning, and global product purchases: Store manager perspectives in retailing. Journal of Retailing and Consumer Services, 82. https://doi.org/10.1016/j.jretconser.2024.104084

Kumar, V., Ashraf, A. R., & Nadeem, W. (2024). AI-powered marketing: What, where, and how? International Journal of Information Management, 77, 102783. https://doi.org/10.1016/j.ijinfomgt.2024.102783

Lavuri, R., Chiappetta Jabbour, C. J., Grebinevych, O., & Roubaud, D. (2021). Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development. Journal of Environmental Management, 301, 113899. https://doi.org/10.1016/j.jenvman.2021.113899

Micheletto, V., Accardi, S., Fici, A., Piccoli, F., Rossi, C., Bilucaglia, M., Russo, V., & Zito, M. (2025). Enjoy it! Cosmetic try-on apps and augmented reality: The impact of enjoyment, informativeness and ease of use. Frontiers in Virtual Reality, 6, 1515937. https://doi.org/10.3389/frvir.2025.1515937

Nguyen, T. T., Tran, L. T., & Hoang, T. G. (2022). Social value and continuance intention in digital platforms: The mediating role of trust. Technology in Society, 68, 101898.

Ozturkcan, S. (2021). Service innovation: Using augmented reality in the IKEA Place app. Journal of Information Technology Teaching Cases. https://doi.org/10.1177/2043886920947110

Putri, A., & Syah, M. (2024). The role of immersion as a mediator between visibility, metavoicing, and guidance shopping on purchase intention. Indonesian Interdisciplinary Journal of Sharia Economics, 7(1), 1853–1872. https://doi.org/10.31538/iijse.v7i1.4616

Sae-tae, K., & Wang, Q. (2024). Satisfied but no payment: The impact of perceived value on continuance intention and purchase intention in music streaming services. Telematics and Informatics Reports, 16, 100179. https://doi.org/10.1016/j.teler.2024.100179

Sasmita, I. A. P., & Dewi, P. P. (2022). Analisis penerapan teknologi augmented reality sebagai strategi pemasaran IKEA. JPP IPTEK, 6(2), 87–94.

Sekaran, U., & Bougie, R. (2020). Research methods for business: A skill-building approach (8th ed., Asia ed.). Wiley.

Shaadiqiin, M., & Sari, A. Y. (2024). Pengaruh utilitarian value, hedonic value, dan social value terhadap continuance purchase intention dimediasi trust in streamer pada live streaming TikTok Shop. Al-DYAS, 4(1), 27–45. https://doi.org/10.58578/aldyas.v4i1.4083

Shyr, W. J., Wei, B. L., & Liang, Y. C. (2024). Evaluating students’ acceptance intention of augmented reality in automation systems using the technology acceptance model. Sustainability, 16.

Song, Y., Gui, L., Wang, H., & Yang, Y. (2023). Determinants of continuous usage intention in community group buying platform in China. Behavioral Sciences, 13(11), 941. https://doi.org/10.3390/bs13110941

Sugiyono. (2020). Metode penelitian kuantitatif, kualitatif dan R&D. Alfabeta.

Tandon, A., Dhir, A., Talwar, S., Kaur, P., & Mäntymäki, M. (2021). Dark consequences of social media-induced fear of missing out (FoMO). Technological Forecasting and Social Change, 171, 120931. https://doi.org/10.1016/j.techfore.2021.120931

Voicu, M., Sîrghi, N., Toth, M., & Maria, D. (2023). Consumers’ experience and satisfaction using augmented reality apps in e-shopping. Applied Sciences, 13, 9596. https://doi.org/10.3390/app13179596

Wang, X., & Zhang, Y. (2021). Nod to auth: Fluent AR/VR authentication with user head-neck modeling. Proceedings of the CHI Conference on Human Factors in Computing Systems. https://doi.org/10.1145/3411763.3451769

Wang, X., Li, Z., & Zhao, H. (2022). The role of augmented reality in shaping consumer value perceptions. Computers in Human Behavior, 134, 107350.

William, M. Y., & Fouad, M. M. (2025). The impact of web-based augmented reality on continuance intention. Journal of Theoretical and Applied Electronic Commerce Research, 20(3), 175. https://doi.org/10.3390/jtaer20030175

Yum, K., & Kim, J. (2024). The influence of perceived value, customer satisfaction, and trust on loyalty in entertainment platforms. Applied Sciences, 14(13), 5763. https://doi.org/10.3390/app14135763

Zhang, Y., Li, X., & Wang, C. (2021). Fit perception and utilitarian value in online shopping experiences. Electronic Commerce Research and Applications, 46, 101030.