Vol 12, No 2 (2017)

September

Full Issue

View or download the full issue FULL ISSUE

Table of Contents

Articles

Membangun Keunggulan Produk Ikonik Untuk Meningkatkan Kinerja Pemasaran UMKM [Establishing Advantages of Iconic Products to Improve Marketing Performance of SMEs]
Ahmad Hanfan
PDF
163-186
Customer Showrooming Behavior and the Effect on Salesperson Performance
Isabelle Sarah Astari, Juanna Judith Huliselan, Martinus Tjhia Tjen Jong
PDF
187-213
Knowledge Sharing as the Basis of Learning in Innovation Pattern in Small and Medium Scale Enterprises (SMEs)
Hafiz Rahman
PDF
214-226
Relationship Marketing dan Jaringan Nilai di Koperasi Pertanian (Studi Kasus di Koperasi Pertanian Gerbang Emas di Desa Cibodas, Kecamatan Lembang, Kabupaten Bandung Barat, Jawa Barat) [Relationship Marketing and Value Networks in Agricultural Cooperatives: A Case Study of the Agricultural Cooperative Golden Gate in Cibodas Village, District Lembang, West Bandung Regency, West Java]
Rahmadian Melati, Agriani Hermita Sadeli
PDF (Bahasa Indonesia)
227-242
Pengaruh Sumber Daya Perusahaan dan Orientasi Wirausaha Terhadap Kinerja Usaha Kecil dan Menengah [Effect of Corporate Resources and Entrepreneur Orientation on Small and Medium Business Performance]
Jein Sriana Toyib
PDF (Bahasa Indonesia)
243-255
Enhancing Competitiveness Business Strategy of Organic Vegetables Using Analytical Hierarchy Process (AHP)
Pristiana Widyastuti
PDF
256-268
Kinerja Akuisisi Industri Semen di Indonesia Tahun 2009 – 2013 [The Performance of Cement Industry Acquisitions in Indonesia 2009 – 2013]
Imelda Imelda, Rina Adi Kristianti
PDF (Bahasa Indonesia)
269-284
Pengaruh Nilai Tukar Terhadap Ekspor Dan Dampaknya Terhadap Pertumbuhan Ekonomi Indonesia [The Effect of Exchange Rates on Exports and its Impact on Indonesia's Economic Growth]
Annaria Magdalena Marpaung, Jan Horas V Purba
PDF (Bahasa Indonesia)
285-295