Peran Media Sosial dalam Meningkatkan Kasus Pembajakan Buku Digital di Indonesia: Analisis Penegakan Hukum Berdasarkan UU Hak Cipta 2022 pada Platform Shopee (Studi Kasus 2020-2025)
Λέξεις-κλειδιά:
Social media, Digital book piracy, Law enforcement, Media sosial, Pembajakan buku digital, Penegakan hukumΠερίληψη
This study examines the role of social media in escalating digital book piracy in Indonesia and the effectiveness of law enforcement under the 2022 Copyright Law on the Shopee platform (2020–2025). The case study reveals that social media algorithms, e-commerce features, and closed online communities form a structured ecosystem for distributing pirated content. Data indicates a 78% increase in piracy cases over five years, driven by low pricing (5–30% of official prices), technological adaptations (VPN, preorder via private messaging), and the normalization of illegal consumption among students and young professionals. Law enforcement analysis highlights significant limitations: only 3% of cases were legally processed due to perpetrator anonymity, institutional coordination gaps, and Shopee’s ineffective take-down notice system in preventing reappearing content. The study recommends AI-integrated real-time detection systems, regulatory harmonization adopting notice-and-stay-down mechanisms, and multistakeholder collaboration to enhance copyright literacy and digital forensic capacity.
Bahasa Indonesia Abstrak: Penelitian ini menganalisis peran media sosial dalam meningkatkan kasus pembajakan buku digital di Indonesia serta efektivitas penegakan hukum berdasarkan UU Hak Cipta 2022 pada platform Shopee (2020–2025). Studi kasus menunjukkan bahwa algoritma rekomendasi media sosial, fitur e-commerce, dan komunitas daring tertutup membentuk ekosistem terstruktur untuk distribusi konten bajakan. Data mengungkapkan peningkatan 78% kasus pembajakan selama lima tahun, didorong oleh harga rendah (5–30% dari harga resmi), adaptasi teknologi (VPN, preorder via pesan pribadi), dan normalisasi budaya konsumsi ilegal di kalangan mahasiswa dan profesional muda. Analisis penegakan hukum mencatat keterbatasan signifikan: hanya 3% kasus yang diproses hukum akibat anonimitas pelaku, fragmentasi koordinasi antarlembaga, dan ketidakefektifan sistem take-down notice Shopee dalam mencegah reappearing content. Penelitian merekomendasikan integrasi teknologi AI untuk deteksi real-time, harmonisasi regulasi berbasis notice-and-stay-down, serta kolaborasi multistakeholder untuk meningkatkan literasi hak cipta dan kapasitas forensik digital.
Αναφορές
Peraturan Perundang-undangan
Peraturan Menteri Komunikasi dan Informatika Nomor 5 Tahun 2020 tentang Penanganan Konten Bermasalah.
Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta. (Sebagaimana telah diubah dengan Undang-Undang Nomor 24 Tahun 2022).
Jurnal
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